Demand Generation • Senior

Who you are

You have 5+ years of experience in demand generation, particularly within the B2B SaaS landscape — you understand the nuances of customer acquisition and retention, and you thrive on delivering measurable results for your clients. Your expertise spans across various digital marketing channels, including SEO, paid media, and conversion rate optimization, allowing you to craft comprehensive strategies that resonate with target audiences.

You are a T-Shaped Marketer, possessing deep knowledge in specific areas while also being well-versed in broader marketing concepts — this enables you to collaborate effectively with cross-functional teams and contribute to holistic marketing initiatives. You have a strong analytical mindset, using data to inform your decisions and optimize campaigns for maximum impact.

Your communication skills are exceptional — you can articulate complex strategies to clients and stakeholders, ensuring everyone is aligned and informed. You enjoy interfacing with customers, pitching innovative strategies, and taking ownership of your client portfolio's success. You are driven by performance metrics and are always looking for ways to exceed expectations.

You are passionate about fostering a diverse and inclusive culture within the digital marketing landscape — you believe that diverse perspectives lead to better outcomes and are committed to contributing to a positive team environment. You are eager to make your mark in the industry and are excited about the opportunity to work with innovative brands.

Desirable

Experience with marketing automation tools and CRM systems is a plus — you understand how to leverage technology to streamline processes and enhance client engagement. Familiarity with analytics platforms and A/B testing methodologies will further strengthen your ability to drive results.

What you'll do

In this role, you will be responsible for developing and executing demand generation strategies for a select portfolio of clients — you will work closely with no more than seven accounts, ensuring that their performance marketing goals are met and exceeded. You will analyze client needs and market trends to create tailored marketing strategies that drive SQLs and customer acquisition.

You will collaborate with internal teams to implement campaigns across various channels, including paid media, SEO, and content marketing — your ability to optimize these campaigns will be crucial in achieving client objectives. You will monitor campaign performance, analyze data, and make data-driven recommendations to enhance effectiveness and ROI.

You will interface directly with clients, presenting strategies and results in a clear and compelling manner — your role will involve not just execution but also strategic thinking and client relationship management. You will take ownership of your client portfolio, ensuring that you are proactive in addressing challenges and identifying opportunities for growth.

You will contribute to the continuous improvement of Directive's demand generation offerings — your insights and experiences will help shape the future of our services, allowing us to better serve our clients and adapt to changing market dynamics.

What we offer

At Directive, we prioritize a people-first culture, fostering an inclusive environment where diverse perspectives are valued. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will have the chance to work with a talented team of marketing professionals who are passionate about driving results for our clients. Join us in making a significant impact in the B2B marketing landscape.