Demand Generation • Senior

Who you are

You have 5+ years of experience in digital marketing, particularly in the B2B sector, where you've successfully crafted and executed comprehensive marketing strategies that drive measurable results. Your expertise spans across various channels including SEO, paid media, and conversion rate optimization (CRO), allowing you to create holistic marketing plans that align with client goals.

As a T-Shaped Marketer, you possess deep knowledge in the SaaS marketplace, enabling you to understand the unique challenges and opportunities that startups and SMBs face. You thrive in fast-paced environments and are driven by performance metrics, always seeking to optimize campaigns for maximum impact.

Your ability to interface with clients is exceptional; you enjoy pitching strategies and ensuring that client expectations are not only met but exceeded. You take ownership of your client portfolio, reveling in the success of the accounts you manage and demonstrating a strong commitment to client satisfaction.

You are data-driven and analytical, using insights to inform your marketing decisions and strategies. Your familiarity with tools such as Google Analytics and various SEO platforms allows you to track performance and adjust tactics as necessary to achieve desired outcomes.

Desirable

Experience with marketing automation tools and CRM systems is a plus, as it enhances your ability to manage campaigns effectively. Familiarity with content marketing strategies and video marketing can also set you apart, as these are increasingly important in the digital landscape.

What you'll do

In this role, you will be responsible for managing a portfolio of no more than seven accounts, directly overseeing their performance marketing efforts. You will develop and implement tailored marketing strategies that focus on generating sales-qualified leads (SQLs) and driving customer acquisition.

You will collaborate closely with clients to understand their business objectives and craft marketing plans that align with their goals. This includes conducting market research, analyzing competitor strategies, and identifying opportunities for growth within their target markets.

Your day-to-day tasks will involve executing campaigns across various channels, including paid media, SEO, and content marketing. You will monitor campaign performance, analyze data, and make recommendations for optimization to ensure that client targets are consistently met.

You will also play a key role in reporting results to clients, providing insights and recommendations based on performance metrics. Your ability to communicate effectively and build strong relationships with clients will be crucial to your success in this position.

What we offer

At Directive Consulting, we prioritize a people-first culture, fostering an inclusive environment where diverse perspectives are valued. We offer competitive compensation and benefits, along with opportunities for professional growth and development.

As part of our team, you will have the chance to work with innovative brands and contribute to their success through impactful marketing strategies. We encourage you to apply even if your experience doesn't match every requirement, as we value curiosity and a growth mindset.

Join us in shaping the future of B2B marketing and making a significant impact in the digital landscape.