About Directive Consulting
Performance marketing that drives measurable results
Key Highlights
- Serves over 500 clients including 1-800-Contacts and ADP
- $10M raised to enhance marketing solutions
- Headquartered in Irvine, California
- Focus on SEO, PPC, and content marketing
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
🎁 Benefits
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
🌟 Culture
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Performance Marketer • Mid-Level
Skills & Technologies
Overview
Directive Consulting is hiring a Paid Media Manager to oversee and lead Paid Media accounts for SaaS and Tech companies. You'll create and manage custom client strategies using Google Ads and analytics tools. This role requires experience in digital marketing and client management.
Job Description
Who you are
You have a strong background in digital marketing, particularly in managing paid media campaigns for SaaS and Tech companies. Your experience includes creating high-performing strategies that drive SQLs and customer acquisition. You are comfortable communicating with clients and internal stakeholders, ensuring that deliverables meet expectations and align with client goals. You understand the nuances of programmatic campaigns and have the ability to optimize budgets effectively across multiple channels. Your analytical skills allow you to assess campaign performance and make data-driven decisions to improve results. You thrive in a client-facing role and are dedicated to building strong relationships that drive referrals and business growth.
Desirable
Experience with CRM systems is a plus, as you will confirm lead routing accuracy and ensure that client positioning is well understood. Familiarity with SEO and content marketing strategies will enhance your ability to create comprehensive digital marketing plans that resonate with clients. You are proactive in seeking improvements in operational dynamics and enjoy collaborating with vendors and partners to enhance service delivery.
What you'll do
In this role, you will oversee a collection of Paid Media accounts, serving as the primary point of contact for clients. You will lead the development of custom strategies tailored to each client's unique value proposition, ensuring that all campaigns are aligned with their business objectives. Weekly communication with clients and operational partners will be essential to maintain alignment on tasks and quality of work. You will drive referrals through your professional network and client relationships, contributing to the agency's growth. Each quarter, you will build and optimize strategies that reflect the evolving needs of your clients, ensuring that they consistently hit their SQL targets. Your role will also involve managing budgets for paid media campaigns, allowing you to leverage your analytical skills to maximize ROI.
What we offer
At Directive, we prioritize a people-first culture, fostering diversity and inclusion within our team. You will have the opportunity to work remotely from Canada, allowing for a flexible work-life balance. We are committed to your professional development and will provide resources to help you grow in your role. You will be part of a dynamic team that values collaboration and innovation, working together to create impactful marketing strategies for our clients. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of diverse backgrounds and perspectives.
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