Content Manager • Senior

Who you are

You have 5+ years of experience in content management, particularly in B2B marketing, where you've successfully developed and executed content strategies that align with business growth objectives. Your expertise in storytelling and data-driven approaches allows you to create compelling content that resonates with target audiences across various channels.

You are skilled in developing multichannel content strategies, from defining target audiences to selecting the right channels for distribution. Your experience includes creating strategic content frameworks for both digital and print media, ensuring that messaging is consistent and impactful across all touchpoints.

You have a strong background in producing high-quality marketing materials tailored to different medical specialties and stages of the buyer journey. Your ability to maintain a consistent tone of voice and messaging structure is a key strength that enhances brand recognition and engagement.

You are proficient in establishing efficient publishing workflows and are comfortable utilizing AI tools to streamline content creation and management processes. Your analytical mindset enables you to build tracking and performance setups for content activities, defining relevant KPIs to measure success.

Desirable

Experience with performance tools such as Google Analytics and Marketing Automation platforms is a plus, as it allows you to optimize content strategies based on data insights. Familiarity with healthcare marketing is also beneficial, as it helps you understand the nuances of the industry and its audience.

What you'll do

In this role, you will lead the content strategy for B2B prospect marketing at Doctolib, developing multichannel content strategies that drive growth. You will work closely with cross-functional teams to bring Doctolib's mission to life through engaging content that captivates and converts.

You will conceptualize and implement strategic content frameworks for various digital and print touchpoints, including healthcare media, social media, flyers, ebooks, whitepapers, newsletters, and webinars. Your focus will be on creating high-quality marketing materials that are tailored to specific medical fields and target audiences.

You will ensure consistency in tone of voice, structure, and messaging across all formats, establishing efficient publishing workflows that enhance productivity. Your role will also involve utilizing AI tools to support content creation and management, making processes more efficient and effective.

You will build the tracking and performance setup for content activities, defining relevant KPIs to measure the success of your initiatives. Your expertise in performance tools will enable you to analyze data and optimize content strategies based on insights gained from tracking performance metrics.

What we offer

At Doctolib, you will be part of a growing team dedicated to transforming healthcare through digital solutions. We offer a collaborative work environment where your contributions will directly impact our mission to improve healthcare accessibility and efficiency. You will have the opportunity to work on innovative projects that challenge the status quo and drive meaningful change in the industry.

We encourage you to apply even if your experience doesn't match every requirement. Your unique perspective and skills could be the perfect fit for our team. Join us in our mission to digitize healthcare and make a difference in people's lives.