About Wpromote
Transforming brands through data-driven marketing
Key Highlights
- Headquartered in El Segundo, CA with 501-1000 employees
- Specializes in customer acquisition using the Polaris platform
- Offers unlimited PTO and half-day Fridays
- 100% paid parental leave for birth, adoption, and foster placement
Wpromote is a digital marketing firm headquartered in El Segundo, CA, specializing in customer acquisition through omnichannel campaigns. With over 500 employees, Wpromote leverages its proprietary platform, Polaris, to provide actionable insights and predictive modeling for brands like Toyota and A...
π Benefits
Wpromote offers a comprehensive benefits package including unlimited PTO, 401(k) with company matching, and a 100% paid parental leave policy. Employe...
π Culture
Wpromote fosters a culture of transparency and innovation, prioritizing data-driven decision-making and customer-centric strategies. The company encou...
Skills & Technologies
Overview
Wpromote is hiring a Senior Content Marketing Manager dedicated to Southwest Airlines to lead content strategy and execution. You'll collaborate with cross-functional teams to enhance organic discoverability and drive business growth. This role requires strong SEO and content marketing skills.
Job Description
Who you are
You have 5+ years of experience in content marketing, specifically within the travel or hospitality industry β you've successfully led content strategies that drive engagement and brand visibility. Your expertise in SEO is complemented by a strong understanding of analytics, allowing you to make data-driven decisions that enhance content performance.
You thrive in collaborative environments, working closely with cross-functional teams including SEO, analytics, and brand marketing β your ability to communicate effectively ensures that all stakeholders are aligned and informed. You are passionate about creating compelling content that resonates with audiences and inspires action.
What you'll do
As the Senior Content Marketing Manager, you will act as the content lead for Southwest Airlines, driving the content strategy and execution to redefine travel inspiration. You will work onsite at the Southwest Airlines office in Dallas, TX, collaborating with Wpromoteβs SEO, Analytics, and Strategy teams to deliver best-in-class content.
Your role will involve developing and implementing content plans that support the brandβs goal of becoming a leader in organic and AI search visibility. You will analyze content performance metrics and adjust strategies accordingly to ensure measurable business growth. Additionally, you will serve as the day-to-day strategic and operational lead, reporting to the Content Marketing Director.
What we offer
Wpromote values a strong work-life balance and offers unlimited PTO, extended holiday breaks, and flexible schedules. You will also benefit from 100% paid parental leave and a 401(k) matching program. Our commitment to building an inclusive work environment is reflected in our recognition as a Best Place to Work by Ad Age and Glassdoor.
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