Country Marketing Associate • Mid-Level

Who you are

You are a creative and ambitious marketer with a passion for education and a desire to make a significant impact in the fast-growing market of China. You thrive in collaborative environments and enjoy experimenting with innovative ideas to engage users. Your upbeat personality and bold approach will help you guide Duolingo's brand transformation into a Gen-Z icon in the region. You have experience in managing marketing campaigns and a strong understanding of social media dynamics.

You possess a keen ability to analyze market trends and user behavior, allowing you to craft compelling marketing strategies that resonate with the target audience. Your experience includes working with influencers and driving buzz-worthy campaigns that capture attention and foster community engagement. You are motivated by results and are eager to take ownership of key initiatives that will accelerate Duolingo's growth in China.

What you'll do

In this role, you will take ownership of key marketing initiatives, focusing on influencer partnerships, social media engagement, and public relations strategies that drive new user growth. You will lead influencer programs by researching and vetting creators, preparing briefs, reviewing storyboards, and tracking deliverables to ensure successful campaign execution. Your creativity will shine as you develop and implement innovative marketing campaigns that align with Duolingo's mission and values.

You will collaborate closely with cross-functional teams to ensure that marketing efforts are integrated and aligned with overall business objectives. Your ability to analyze campaign performance will be crucial as you compile results and provide insights to refine future strategies. You will also engage with the community, fostering relationships that enhance brand loyalty and user engagement.

What we offer

At Duolingo, you will have limitless learning opportunities and the chance to work alongside world-class minds in the education technology space. We are committed to making education universally accessible, and your contributions will play a vital role in achieving this mission. Join us in our life-changing journey to develop education for our half a billion learners around the world. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.