
About WHOOP
Unlocking human performance through health tracking
Key Highlights
- Headquartered in West Fens, Boston, MA
- Over 1,000 employees and $404.8 million in funding
- Unique subscription model for ongoing health data access
- Holistic health tracking including sleep and recovery metrics
WHOOP is a leading provider of wearable health and fitness devices, headquartered in West Fens, Boston, MA. With over 1,000 employees and $404.8 million in funding from investors like Accel and NextView Ventures, WHOOP focuses on optimizing human performance through continuous monitoring of recovery...
🎁 Benefits
WHOOP offers a flexible vacation policy, 18 weeks of paid parental leave, and a $500 annual wellness stipend. Employees also receive stock options, a ...
🌟 Culture
WHOOP fosters a culture centered around health optimization and data-driven insights. Their holistic approach to performance tracking, including metri...
Overview
WHOOP is seeking a Senior Lead, Country Marketing for North America to drive brand affinity and omni-channel growth. You'll partner with cross-functional teams to execute regional marketing strategies. This role requires strong leadership and strategic execution skills.
Job Description
Who you are
You have extensive experience in marketing leadership roles, ideally with a focus on regional strategies that resonate culturally and drive brand growth. You understand the nuances of the North American market and can translate global strategies into actionable plans that engage local audiences. Your ability to work autonomously while collaborating with cross-functional teams is a key strength, allowing you to align marketing efforts with broader company objectives. You are data-driven, using insights to inform your strategies and measure success effectively.
You possess strong communication skills, enabling you to articulate marketing strategies clearly to various stakeholders. Your experience includes managing integrated marketing campaigns across multiple channels, ensuring a cohesive brand message that resonates with consumers. You are adept at building relationships and fostering collaboration among diverse teams, which is essential for executing successful marketing initiatives.
What you'll do
In this role, you will own and execute the marketing strategy for WHOOP in North America, focusing on driving brand affinity and omni-channel growth. You will work closely with global teams to adapt strategies that align with regional needs, ensuring that marketing efforts are culturally relevant and impactful. Your responsibilities will include overseeing the execution of marketing campaigns, analyzing performance metrics, and adjusting strategies as needed to optimize results.
You will collaborate with product, sales, and customer success teams to ensure that marketing initiatives support overall business goals. This includes developing promotional strategies that enhance customer engagement and drive conversions. You will also be responsible for managing budgets and resources effectively, ensuring that marketing investments yield strong returns.
What we offer
At WHOOP, you will be part of a mission-driven company focused on unlocking human performance and healthspan. We offer a dynamic work environment where innovation is encouraged, and your contributions will directly impact our growth and success. You will have the opportunity to work with a talented team and engage in meaningful projects that enhance the lives of our members. We value collaboration, creativity, and a commitment to excellence, and we encourage you to apply even if your experience doesn't match every requirement.
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