Performance Marketer • Senior

Who you are

You have 5+ years of experience in performance marketing, particularly in consumer technology, where you've successfully driven growth through paid channels. Your expertise includes building measurement infrastructure from the ground up, allowing you to analyze and optimize campaigns effectively. You have a proven track record of managing agency relationships, ensuring that marketing strategies align with business objectives. Your analytical mindset enables you to derive insights from data, guiding your decision-making process and driving impactful marketing initiatives.

You are a strategic thinker who understands the nuances of digital marketing and can adapt to the fast-paced nature of the tech industry. Your experience with tools like Google Ads and Google Analytics has equipped you with the skills to measure campaign performance and make data-driven adjustments. You thrive in collaborative environments, working closely with cross-functional teams to align marketing efforts with product development and user engagement strategies.

Desirable

Experience in the education technology sector is a plus, as it gives you a unique perspective on how to market products that aim to democratize education. Familiarity with generative AI and its applications in learning can set you apart, as you will be part of a team that is revolutionizing how children learn globally.

What you'll do

As the Senior Performance Marketing Manager at Ello, you will lead the charge in scaling our paid growth engine during a pivotal moment in our company's trajectory. Your role will involve developing and executing comprehensive marketing strategies that drive user acquisition and engagement for our innovative AI teacher product. You will oversee all paid marketing campaigns, ensuring they are optimized for performance and aligned with our mission to maximize the potential of every child.

You will collaborate with product and engineering teams to understand user needs and translate them into effective marketing messages. Your ability to analyze data will be crucial in refining our marketing strategies, allowing us to reach more families and educators effectively. You will also manage relationships with external agencies, ensuring that our marketing efforts are executed flawlessly and deliver measurable results.

In this role, you will be responsible for setting key performance indicators (KPIs) for all marketing initiatives and reporting on their effectiveness to the leadership team. You will continuously test and iterate on marketing strategies, leveraging insights to improve campaign performance and drive growth. Your leadership will be essential in fostering a culture of experimentation and innovation within the marketing team.

What we offer

At Ello, you will be part of a mission-driven team that is dedicated to transforming education through technology. We offer a competitive salary and benefits package, along with the opportunity to work in a dynamic and supportive environment. You will have the chance to make a significant impact on the lives of children and families by helping to shape the future of learning. Join us in our journey to create the world's first AI teacher and be part of a movement that aims to democratize education for all.