About Esri
Empowering organizations with spatial intelligence
Key Highlights
- Headquartered in Redlands, California
- Over 350,000 users globally, including government and NGOs
- Flagship product ArcGIS is a leader in GIS software
- Approximately 10,000 employees dedicated to GIS innovation
Esri, headquartered in Redlands, California, is a leading provider of geographic information system (GIS) software, with over 350,000 users worldwide. Their flagship product, ArcGIS, is utilized by organizations across various sectors, including government, transportation, and environmental manageme...
π Benefits
Esri offers comprehensive benefits including competitive salaries, equity options, generous PTO, flexible work arrangements, and a strong commitment t...
π Culture
Esri fosters a culture focused on innovation in GIS technology, emphasizing collaboration and a commitment to sustainability. The company values commu...
Skills & Technologies
Overview
Esri is hiring a Senior Web Content Marketing Strategist to lead content strategy and copywriting efforts. You'll collaborate with design teams and leverage AI tools to enhance content visibility and performance. This role requires 8+ years of experience in content development and strategy.
Job Description
Who you are
You have over 8 years of experience developing content strategies and copywriting that resonate with target audiences β your understanding of user behavior allows you to craft messaging that drives engagement and conversion. You excel in mentoring team members and stakeholders, ensuring quality and creative cohesion across projects. Your expertise in leveraging AI writing and optimization tools enables you to scale production while maintaining editorial integrity.
You are data-driven, partnering with analytics teams to evaluate metrics and analyze performance trends β applying insights to drive strategy and optimize content effectiveness is second nature to you. You are a thought leader in content marketing, representing your discipline across teams and external engagements, championing best practices and elevating standards within the organization.
What you'll do
In this role, you will implement and refine content strategies that directly influence customer journey completion and increase key performance indicators. You will write, edit, and provide guidelines for high-impact marketing copy across Esri.com, establishing and refining brand voice and messaging frameworks. Collaborating with design teams and subject matter experts, you will ensure a strategic and holistic approach to web content.
You will leverage AI-driven innovation to enhance content performance and personalization, while also maintaining editorial integrity. Your responsibilities will include mentoring team members, ensuring quality and accuracy across projects, and representing Esriβs content discipline in various engagements. You will also partner with analytics teams to evaluate metrics and apply insights to drive engagement and optimization.
What we offer
Esri offers a collaborative work environment where you can contribute to meaningful projects that have a real impact on customers. You will have the opportunity to work with talented teams and utilize cutting-edge tools to enhance your work. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in shaping the future of GIS and making a difference in the world.
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