Product Marketing Manager • Mid-Level

Who you are

You are a product marketing professional with a strong background in developing product messaging and go-to-market strategies. You have experience leading product launches and creating marketing assets that resonate with target audiences. Your ability to understand customer personas and market dynamics allows you to craft compelling narratives that drive product adoption and success.

You thrive in collaborative environments, working closely with sales and marketing teams to ensure alignment on product positioning and messaging. Your analytical mindset helps you assess market trends and customer feedback, enabling you to refine marketing strategies effectively. You are passionate about the Critical Event Management space and understand the importance of clear communication in driving customer engagement.

Desirable

Experience in the technology sector, particularly in software or SaaS, is a plus. Familiarity with digital marketing tools and techniques will enhance your ability to create impactful marketing campaigns. You are comfortable working in a fast-paced environment and can adapt to changing priorities while maintaining a focus on delivering results.

What you'll do

As a Product Marketing Manager at Everbridge, you will be responsible for developing and executing marketing strategies that promote the Critical Event Management suite of solutions. You will lead product launches, ensuring that all marketing materials are aligned with the product vision and effectively communicate the value proposition to customers.

You will collaborate with cross-functional teams, including product management, sales, and customer success, to gather insights and feedback that inform your marketing strategies. Your role will involve creating persona-based content that speaks directly to the needs and pain points of your target audience, helping to drive user acquisition and retention.

You will also be tasked with analyzing market trends and competitive landscapes to identify opportunities for differentiation and growth. Your insights will guide the development of marketing campaigns that resonate with potential customers and highlight the unique benefits of Everbridge's solutions.

In addition, you will manage the creation of sales enablement materials, ensuring that the sales team has the tools they need to effectively communicate product benefits to prospects. You will track the performance of marketing initiatives and adjust strategies based on data-driven insights to maximize impact.

What we offer

Everbridge provides a dynamic work environment where innovation and collaboration are encouraged. You will have the opportunity to work with a talented team dedicated to making a difference in the Critical Event Management space. We offer competitive compensation and benefits, along with opportunities for professional growth and development.

Join us in our mission to empower organizations to manage critical events effectively and ensure the safety of their communities. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.