Product Marketing Manager • Mid-Level

Who you are

You are a data-driven and growth-oriented Product Marketing Manager with a passion for supporting small business owners. You have experience crafting value propositions and executing go-to-market initiatives that drive growth in the SMB segment. Your excellent organizational and project management skills enable you to collaborate effectively across teams, ensuring that marketing strategies align with product goals.

You thrive in a hands-on role where strategic thinking meets execution. You understand the importance of optimizing user journeys and are adept at using analytics to inform your decisions. Your ability to work cross-functionally with Product, Creative, Analytics, and Engineering teams makes you a valuable asset in building the next big pillar for SoFi’s growth.

What you'll do

In this role, you will be responsible for driving the marketing strategy and execution for SoFi’s Small Business lending and banking products. You will collaborate closely with various teams to craft compelling marketing campaigns that resonate with small business owners. Your focus will be on optimizing the user journey to enhance customer acquisition and retention.

You will assist in developing value propositions that clearly communicate the benefits of SoFi’s offerings to the SMB segment. Your role will involve analyzing market trends and customer feedback to refine marketing strategies and ensure they are data-driven. You will also support go-to-market initiatives, ensuring that all marketing efforts are aligned with product launches and updates.

Your project management skills will be crucial as you coordinate cross-functional efforts, ensuring that timelines are met and objectives are achieved. You will be a champion for the small business owner, advocating for their needs and ensuring that SoFi’s products effectively address their challenges.

What we offer

At SoFi, we are committed to shaping a brighter financial future for our members. We offer a collaborative work environment where your contributions have a direct impact on people's lives. Join us to invest in yourself, your career, and the financial world. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.