About Expel
Simplifying cybersecurity for modern businesses
Key Highlights
- Headquartered in Herndon, VA with 501-1000 employees
- Raised $288.8 million in Series E funding
- Expanding presence in Europe and Asia-Pacific markets
- Offers unlimited time off and 24 weeks parental leave
Expel is a cybersecurity company headquartered in Herndon, VA, focused on threat detection and management through its innovative platform. With over 500 employees, Expel has raised $288.8 million in funding, reaching unicorn status and expanding its services across Europe and Asia-Pacific, including...
🎁 Benefits
Expel offers flexible work hours and locations, unlimited time off, and 24 weeks of parental leave (first 12 weeks paid). Employees can attend one pai...
🌟 Culture
Expel's culture emphasizes transparency and efficiency in cybersecurity, aiming to redefine the security operations center experience. The company enc...
Skills & Technologies
Overview
Expel is seeking a Digital Marketing Manager to enhance their paid digital strategies and drive pipeline growth. You'll work with Google Ads, LinkedIn Campaign Manager, and 6sense to optimize performance metrics. This role requires expertise in account-based marketing and paid media optimization.
Job Description
Who you are
You have a strong background in digital marketing with a focus on paid media optimization — your experience includes managing campaigns across platforms like Google Ads and LinkedIn Campaign Manager. You thrive on maximizing return on ad spend (ROAS) and have a proven track record of meeting pipeline targets through strategic retargeting and account nurturing. Your analytical mindset allows you to interpret performance metrics and attribution models effectively, driving data-driven decisions that enhance campaign performance.
You are passionate about testing and iterating on marketing strategies — you understand that the essence of performance marketing lies in continuously optimizing to achieve better results than yesterday. You excel in translating campaign visions into actionable digital strategies that resonate with target audiences. Your collaborative spirit enables you to work closely with cross-functional teams, ensuring that campaign strategies align with overall business objectives.
You are familiar with account-based marketing (ABM) principles and have experience utilizing sophisticated platforms like 6sense to execute targeted campaigns. Your ability to reach the right accounts at the right time with the right message is a key strength that sets you apart in the field of performance marketing. You are driven by results and are eager to take ownership of a comprehensive paid digital ecosystem.
Desirable
Experience with additional marketing tools and platforms is a plus, as is a background in B2B marketing. Familiarity with data analytics tools will enhance your ability to make informed decisions and drive impactful marketing strategies.
What you'll do
As a Digital Marketing Manager at Expel, you will take complete ownership of our paid digital ecosystem, which includes search, social, display, and retargeting campaigns. You will have significant budgetary control and a direct impact on revenue generation. Your role will involve developing and executing innovative account-based strategies that elevate our paid digital game and drive pipeline growth.
You will collaborate with the campaigns team to celebrate paid media wins and make data-driven decisions that inform future strategies. Your autonomy in testing new channels and trying bold approaches will be encouraged, as we believe in the power of innovative thinking to achieve real business impact. You will be responsible for analyzing campaign performance, optimizing strategies based on insights, and ensuring that our marketing efforts align with our overall business goals.
What we offer
Expel provides a dynamic work environment where you can thrive as a Digital Marketing Manager. You will have access to cutting-edge ABX platforms and the opportunity to work with a team that values creativity and data-driven decision-making. We offer a competitive salary range of $85,700—$124,300 USD, along with benefits that support your professional growth and well-being. Join us in making a significant impact on our marketing efforts and driving success through innovative digital strategies.
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