About Forbes
Empowering business leaders with trusted insights
Key Highlights
- Headquartered in New York City with a global reach
- Digital audience of over 100 million readers
- Approximately 1,000 employees across various functions
- Known for influential lists like Forbes 400 and Global 2000
Forbes is a leading American business magazine headquartered in New York City, known for its influential lists like the Forbes 400 and Global 2000. Owned by Integrated Whale Media Investments and the Forbes family, the publication has a digital audience of over 100 million and employs approximately ...
🎁 Benefits
Forbes offers competitive salaries, equity options, flexible PTO, remote work opportunities, and comprehensive health benefits to its employees....
🌟 Culture
Forbes fosters a culture of journalistic integrity and innovation, encouraging employees to explore new ideas and approaches in business reporting and...
Marketing Analyst • Mid-Level
Skills & Technologies
Overview
Forbes is seeking a Marketing Data Analyst to support the Accolades business by aggregating and analyzing marketing data. You'll work with Salesforce and SQL to develop actionable insights and inform campaign strategies. This position requires experience in data analysis and marketing performance measurement.
Job Description
Who you are
You have a strong background in data analysis, particularly in marketing contexts, and are skilled at translating complex datasets into actionable insights. You understand key performance indicators (KPIs) and can develop audience segmentations for targeted campaigns. Your experience with CRM systems, especially Salesforce, allows you to maintain data integrity and perform regular quality checks on various data types.
You are proficient in SQL and have experience with data visualization tools, enabling you to present findings clearly to stakeholders. Your analytical mindset helps you identify trends and patterns in marketing performance, and you are comfortable collaborating with cross-functional teams to address business challenges. You are detail-oriented and committed to ensuring data accuracy and reliability in all your analyses.
What you'll do
In this role, you will partner with stakeholders to understand their business challenges and develop segmentations for targeted marketing campaigns. You will maintain data integrity within Salesforce and associated datasets through regular cleansing and standardization processes. Your responsibilities will include translating business requirements into data-focused objectives, establishing and modifying crucial data insights for the marketing and sales teams.
You will draft and maintain marketing database procedures and documentation to ensure process integrity. Additionally, you will analyze marketing performance metrics and provide recommendations to optimize campaign strategies. Your insights will directly support the success of the Accolades business, helping to inform decision-making and drive results.
What we offer
Forbes offers a dynamic work environment where you can contribute to a globally recognized brand. You will have the opportunity to work with a talented team and engage in meaningful projects that impact the company's marketing strategies. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
Interested in this role?
Apply now or save it for later. Get alerts for similar jobs at Forbes.
Similar Jobs You Might Like
Based on your interests and this role
Data Analyst
QuinStreet is hiring a Data Analyst to optimize digital marketing campaigns and analyze performance metrics. You'll work with SQL and Google Analytics to inform business decisions. This role requires a strong analytical mindset and experience in digital media.
Data Analyst
HomeVision is hiring a Data Analyst to enhance and design solutions for internal teams and customers. You'll work with dbt models in a Redshift environment and utilize SQL to drive insights. This position is ideal for candidates with 1-2 years of experience.
Data Analyst
QuinStreet is seeking a Senior Data Analyst to optimize digital marketing campaigns through data analysis and strategic insights. You'll work with SQL and Google Analytics to drive performance improvements. This role requires strong analytical skills and experience in data visualization tools.
Marketing Data Analyst
CreatorIQ is hiring a Marketing Data Analyst to provide data and insights that power public-facing content. You'll work with Google Analytics and SQL to drive credibility and interest in the company. This position is a full-time contractor role based in Manila.
Marketing Analyst
Fivetran is seeking a Senior Marketing Data Analyst to analyze marketing performance and drive growth. You'll work with SQL, BigQuery, and Looker to unlock insights from data. This role requires strong analytical skills and experience in marketing analytics.