Demand Generation • Mid-Level

Who you are

You have a strong background in demand generation and marketing, with at least 3-5 years of experience in a similar role. You understand the nuances of customer data and how to leverage it for effective marketing strategies, particularly in regulated industries like healthcare. Your analytical skills are top-notch, allowing you to interpret data and make informed decisions that drive user acquisition and engagement. You are familiar with various marketing tools and platforms, including Google Ads and Facebook Ads, and you know how to optimize campaigns for maximum impact.

You possess excellent communication skills, enabling you to collaborate effectively with cross-functional teams, including sales, product, and customer support. You are comfortable presenting your ideas and strategies to stakeholders at all levels, ensuring alignment and buy-in for your initiatives. Your ability to think strategically while also being detail-oriented allows you to execute marketing plans that meet business objectives.

Desirable

Experience in the healthcare sector is a plus, as it gives you a deeper understanding of the challenges and regulations that come with marketing in this space. Familiarity with data governance and compliance, particularly HIPAA, will set you apart as a candidate. You are also open to learning new tools and methodologies that can enhance your marketing efforts.

What you'll do

As the Demand Generation Manager at Freshpaint, you will be responsible for developing and executing marketing campaigns that drive user acquisition and engagement. You will analyze customer data to identify trends and insights that inform your marketing strategies. Collaborating closely with the sales team, you will ensure that your campaigns align with their goals and support their efforts to convert leads into customers.

You will manage and optimize paid advertising campaigns across platforms like Google Ads and Facebook Ads, continuously testing and iterating to improve performance. Your role will also involve creating content that resonates with your target audience, whether through blog posts, social media, or email marketing. You will track and report on key performance metrics, using data to refine your strategies and demonstrate the impact of your efforts.

In addition to campaign management, you will play a key role in building and maintaining relationships with external partners and vendors. You will stay updated on industry trends and best practices, ensuring that Freshpaint remains competitive in the market. Your contributions will help shape the future of our marketing efforts and drive growth for the company.

What we offer

At Freshpaint, we value our employees and offer a comprehensive benefits package that includes unlimited PTO, top-tier health, dental, and vision coverage, and generous parental leave. We believe in work-life balance, which is why we have implemented half-day Fridays every week. You will also have the opportunity to participate in exciting offsite events and team-building activities, fostering a strong company culture. Join us in making a significant impact in the healthcare marketing space while enjoying a supportive and flexible work environment.