
About Geotab
Empowering fleets with intelligent telematics solutions
Key Highlights
- Over 40,000 customers, including Fortune 500 companies
- Headquartered in Oakville, ON with 1001+ employees
- Raised over $140 million in funding
- Offers financial incentives for electric vehicle purchases
Geotab, headquartered in Oakville, ON, is a leader in fleet telematics, offering advanced tracking and management solutions for businesses of all sizes. With over 40,000 customers, including many Fortune 500 companies, Geotab's platform provides actionable insights from real-time and historical trip...
🎁 Benefits
Geotab offers competitive medical and health benefits, a hybrid work model, and flexible work schedules. Employees receive a financial bonus for new p...
🌟 Culture
Geotab fosters a culture of innovation and sustainability, focusing on open platform solutions that empower businesses to optimize their fleet managem...
Overview
Geotab is hiring a Senior Integrated Marketing Manager to lead marketing strategies that enhance brand visibility and drive customer engagement. You'll work in a collaborative environment focused on IoT and connected transportation. This role requires significant experience in integrated marketing.
Job Description
Who you are
You have a strong background in integrated marketing, with at least 5 years of experience in developing and executing marketing strategies that drive brand awareness and customer engagement. Your expertise includes leveraging data analytics to inform marketing decisions and optimize campaigns. You are a creative thinker who can collaborate effectively with cross-functional teams, including sales, product, and design, to ensure alignment on marketing initiatives. You possess excellent communication skills, allowing you to articulate marketing strategies and results to stakeholders at all levels. You are adaptable and thrive in a fast-paced environment, ready to take on new challenges as they arise.
What you'll do
In this role, you will be responsible for developing and implementing integrated marketing campaigns that align with Geotab's business objectives. You will analyze market trends and customer insights to inform your strategies, ensuring that marketing efforts resonate with target audiences. Collaborating closely with the sales and product teams, you will create compelling messaging that highlights the value of Geotab's offerings. You will also oversee the execution of marketing initiatives across various channels, including digital, social media, and events, measuring their effectiveness and making data-driven adjustments as needed. Your role will involve managing budgets and resources efficiently to maximize ROI on marketing spend.
What we offer
Geotab provides a supportive and inclusive work environment where you can reach your full potential. We offer competitive compensation, including a salary range of $101,600 to $132,000 CAD, along with comprehensive benefits. You will have opportunities for professional development and growth within the company, as well as the chance to work on innovative projects that make a real impact in the IoT and connected transportation space.
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