
About GroundTruth
Transforming location data into actionable insights
Key Highlights
- Headquartered in World Trade Center, New York, NY
- $139.7 million raised in Series E funding
- 201-500 employees focused on location-based marketing
- Supports mobile, CTV, OTT, and desktop advertising formats
GroundTruth is a leading location-based marketing and advertising platform headquartered in the World Trade Center, New York, NY. The company has raised $139.7 million in funding through its Series E round and serves a diverse range of clients by providing actionable insights into audience behavior ...
🎁 Benefits
GroundTruth offers comprehensive benefits including 100% covered medical plans, generous parental leave, flexible schedules, and a robust 401k employe...
🌟 Culture
GroundTruth fosters a unique culture centered around the value of location data, emphasizing accuracy and actionable insights. The company encourages ...

Data Analyst • Mid-Level
GroundTruth • India - Remote
Overview
GroundTruth is hiring a Data Analyst to provide analytical support across various teams. You'll work with large datasets and cutting-edge AWS analytics infrastructure. This position requires experience in data analysis and SQL.
Job Description
Who you are
You have a strong background in data analysis and are comfortable working with large datasets — your analytical skills enable you to identify problems and develop scalable solutions that drive business impact. You are proficient in SQL and have experience with AWS analytics tools like Redshift and Athena, allowing you to extract insights from complex data sets effectively.
You thrive in collaborative environments, working closely with stakeholders from Product, Engineering, and Business Development — your ability to communicate findings clearly helps bridge the gap between technical and non-technical teams. You are detail-oriented and have a knack for developing KPIs that measure the success of product improvements and marketing efforts.
What you'll do
As a Data Analyst at GroundTruth, you will be responsible for providing analytical support to multiple teams — you will develop scalable analytical solutions that help optimize marketing campaigns and measure their effectiveness. You will work with the latest AWS analytics infrastructure, gaining hands-on experience with tools like Redshift and S3, while leveraging location data to drive business decisions.
You will identify key performance indicators and monitor them to assess the impact of product changes — your insights will guide strategic decisions and help streamline processes across the organization. You will also collaborate with cross-functional teams to ensure that data-driven insights are integrated into marketing strategies and product development.
What we offer
GroundTruth offers a dynamic work environment where innovation is encouraged — you will have the opportunity to work with cutting-edge technology and contribute to impactful projects. We believe in fostering a culture of collaboration and continuous learning, providing you with the resources and support needed to grow your skills and advance your career.
Join us and be part of a team that values your contributions and encourages you to take ownership of your work — we are committed to creating a diverse and inclusive workplace where everyone can thrive. Enjoy the flexibility of remote work while being part of a company recognized as one of Ad Age’s Best Places to Work in recent years.
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