Data Analyst • Senior

Who you are

You have 5+ years of experience as a data analyst, with a strong background in marketing analytics and data visualization. You excel at translating complex data into clear business implications, enabling teams to make data-informed decisions. Your expertise in tools like Google Ads and Google Analytics allows you to analyze campaign performance effectively, identifying trends and opportunities for optimization.

You are proficient in SQL and have experience developing reporting dashboards using data visualization tools such as Looker. Your analytical mindset helps you dive deep into data, uncovering insights that drive marketing strategies and enhance user experiences. You thrive in collaborative environments, working closely with cross-functional teams to enhance performance across various marketing channels.

Desirable

Experience with AEO (Answer Engine Optimization) strategies is a plus, as is familiarity with various digital marketing channels. You are comfortable working with large datasets and have a knack for storytelling through data, making complex information accessible to stakeholders.

What you'll do

As a Senior Data Analyst on the Marketing Operations & Analytics team, you will play a crucial role in optimizing HubSpot's paid marketing efforts and web experience. You will analyze data from various channels, including Google Ads and Meta Ads, to assess campaign performance and web behavior. Your insights will inform strategies that enhance conversion rates and overall marketing effectiveness.

You will develop and maintain key reporting dashboards that provide timely and actionable insights into campaign performance, ROI, and user engagement metrics. Collaborating with marketing teams, you will identify areas for improvement in the full marketing and web funnel, ensuring that data-driven decisions are at the forefront of HubSpot's strategies.

Your role will also involve conducting in-depth analyses to support the Paid Marketing and Website Monetization teams, helping them understand the impact of their initiatives on customer experiences. You will become a subject matter expert in how data and analytics can directly influence marketing outcomes, driving continuous improvement across the organization.

What we offer

HubSpot offers a dynamic work environment where you can grow your skills and make a significant impact on the company's marketing strategies. You will have the opportunity to work remotely from Ireland, collaborating with a talented team of professionals dedicated to leveraging data for better decision-making. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.