
About GroundTruth
Transforming location data into actionable insights
Key Highlights
- Headquartered in World Trade Center, New York, NY
- $139.7 million raised in Series E funding
- 201-500 employees focused on location-based marketing
- Supports mobile, CTV, OTT, and desktop advertising formats
GroundTruth is a leading location-based marketing and advertising platform headquartered in the World Trade Center, New York, NY. The company has raised $139.7 million in funding through its Series E round and serves a diverse range of clients by providing actionable insights into audience behavior ...
🎁 Benefits
GroundTruth offers comprehensive benefits including 100% covered medical plans, generous parental leave, flexible schedules, and a robust 401k employe...
🌟 Culture
GroundTruth fosters a unique culture centered around the value of location data, emphasizing accuracy and actionable insights. The company encourages ...
Overview
GroundTruth is hiring an Associate Product Marketing Manager to drive product success by focusing on marketing, product, and sales. You'll support go-to-market programs and develop product messaging for the Ads Manager platform.
Job Description
Who you are
You are an aspiring product marketing professional eager to make an impact at the intersection of marketing, product, and sales. You thrive in collaborative environments and are passionate about enabling teams to succeed. You understand the importance of positioning products effectively to address client challenges and enhance user experience. You are detail-oriented and have a knack for developing clear and compelling product messaging that resonates with target audiences.
What you'll do
In this role, you will own product enablement for the Ads Manager platform, equipping the sales team with the necessary tools, knowledge, and resources to effectively sell the product. You will support go-to-market initiatives for new offerings, ensuring that they align with the needs of our clients. Your focus will be on creating product messaging that clearly communicates the value of our solutions, helping users launch and manage their campaigns seamlessly. You will collaborate closely with cross-functional teams to ensure that product positioning is consistent and impactful across all channels.
What we offer
At GroundTruth, we believe in fostering a culture of innovation and collaboration. You will have the opportunity to work with a talented team that is dedicated to driving real business results through effective marketing strategies. We offer a supportive work environment where your contributions are valued, and you can grow your skills in product marketing. Join us and be part of a company that has been recognized as one of Ad Age’s Best Places to Work for multiple years.
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