Head Of Marketing • Lead

Who you are

You are a strategic, data-driven marketing leader with over 10 years of experience leading marketing in VC or high-growth emerging companies. You have successfully navigated the transition from a founder-led sales model to a professionalized, marketing-driven growth engine within mid-market and enterprise segments. Your experience in the employee benefits and broker channel is a significant asset, as you understand the nuances of this industry. You thrive in fast-paced startup cultures and possess a builder mindset, always moving with a bias for action to achieve results. You are passionate about establishing marketing as the primary driver of new opportunities and are committed to building a diverse and inclusive workplace.

What you'll do

In this role, you will be responsible for architecting and building the entire marketing machine to power HealthJoy's next phase of growth. Your core focus will be on implementing a sophisticated segmentation and verticalization strategy that deepens relationships with existing broker partners. You will lead the transformation of the company's growth model from a sales-support function into a predictable, scalable, and efficient marketing-led engine. You will work closely with cross-functional teams to ensure alignment and drive execution of marketing initiatives that significantly expand revenue. Your leadership will be crucial in establishing marketing as the primary driver of top-of-funnel growth, and you will be expected to measure and report on the effectiveness of marketing strategies.

What we offer

HealthJoy is dedicated to building a diverse, inclusive, and authentic workplace. We encourage you to apply even if your experience doesn't match every requirement. We provide relocation assistance for qualified candidates, ensuring that you can join our mission-driven team in Tampa, FL. You will have the opportunity to shape the future of our marketing efforts and make a significant impact on our growth trajectory.