About HelloFresh
Transforming meal prep with fresh ingredients delivered
Key Highlights
- Headquartered in Kollwitzkiez, Berlin, Germany
- Over 1001 employees and strong market presence
- $413.3 million raised in Series F funding
- Generous 16-week parental leave and flexible health plans
HelloFresh, headquartered in Kollwitzkiez, Berlin, Germany, is a leading meal kit delivery service that has transformed the way people enjoy home-cooked meals. With over 1001 employees, HelloFresh has raised $413.3 million in funding and operates in the B2C food tech industry, serving millions of cu...
π Benefits
HelloFresh offers generous parental leave of 16 weeks, a flexible PTO policy, and health plans with $0 monthly premiums starting on the first day of e...
π Culture
HelloFresh is committed to sustainability and innovation in the food delivery sector, maintaining its B Corporation status while adapting to changing ...
Director Of Marketing β’ Lead
HelloFresh β’ New York - On-Site
Skills & Technologies
Overview
HelloFresh is seeking a Director of Influencer Marketing to lead their global creator strategy from New York. You'll drive performance through influencer content and collaborate with local teams worldwide. This role requires deep expertise in influencer marketing and performance-driven paid media.
Job Description
Who you are
You have over 5 years of experience in influencer marketing, demonstrating a strong understanding of the creator economy and how to leverage it for brand growth. Your expertise in performance-driven paid media allows you to optimize campaigns effectively, ensuring that influencer content reaches millions of customers. You are skilled in developing and executing marketing strategies that integrate influencer content into the full marketing funnel, driving measurable impact across channels. You thrive in collaborative environments, working closely with local market teams to guide execution and optimize budget allocation. Your analytical mindset enables you to track performance and identify scalable opportunities for growth. You are passionate about setting best practices and scaling successful models across diverse markets, ensuring that HelloFresh remains a pioneer in the industry.
Desirable
Experience with data enrichment and AI tools is a plus, as is familiarity with onboarding nano and micro influencers. You have a knack for developing global frameworks and playbooks that enhance marketing operations and drive efficiency.
What you'll do
In this role, you will lead and evolve HelloFreshβs global influencer marketing strategy, setting the vision for the next phase of innovation. You will own a pipeline of central projects that include automation and paid content amplification, ensuring that influencer marketing efforts are both effective and scalable. Your responsibilities will include managing ambassador communities, co-branded campaigns, and content utilization across both paid and organic channels. You will partner with local and central teams to guide execution, optimize budget allocation, and track performance across various channels and countries. Your role will also involve developing global frameworks, tooling, and playbooks that enhance the effectiveness of influencer marketing initiatives.
What we offer
HelloFresh offers a competitive salary range of $270,000 to $290,000, along with a comprehensive benefits package that includes sabbatical leave options and a lifestyle of perks and possibilities. You will be part of a dynamic team that values innovation and collaboration, working in a vibrant office environment in New York. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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