Manager • Lead

Who you are

You have a strong background in influencer marketing and partnership management, with a proven track record of driving customer acquisition through innovative strategies. Your analytical skills allow you to assess influencer performance and optimize campaigns effectively, ensuring that business goals are met. You thrive in a collaborative environment, working cross-functionally with various teams to align marketing initiatives with overall company objectives. Your leadership experience enables you to manage complex partnerships and guide your team towards achieving high-impact results.

You are data-driven, using KPIs and test variables to inform your decisions and recommendations. Your ability to communicate effectively with marketing leaders ensures that ongoing initiatives are transparent and performance-driven. You understand the importance of emerging media channels and are eager to explore new opportunities for growth within the influencer marketing landscape. Your passion for the industry drives you to stay updated on trends and best practices, making you a thought leader in the space.

What you'll do

In this role, you will oversee the influencer marketing team and programs that are critical to HelloFresh Group's success. You will drive the influencer and content strategy across North America, with a significant focus on the Factor brand. Your primary responsibilities will include setting the strategic direction for influencer marketing channels, analyzing performance metrics, and optimizing campaigns to achieve ambitious customer acquisition goals. You will manage multiple partnerships with influencers and agencies, ensuring that each collaboration aligns with the company's objectives.

You will create comprehensive campaign analyses using key performance indicators such as Sales, Conversion Rate, and Customer Acquisition Cost across various campaigns. Your insights will help shape the portfolio growth acquisition strategy for managed channels, driving measurable results across brands. You will communicate effectively with marketing leaders about the performance of ongoing initiatives, ensuring that all stakeholders are informed and aligned. Your role will be pivotal in scaling learnings from Factor to other brands in the portfolio, fostering a culture of continuous improvement and innovation.

What we offer

At HelloFresh, you will be part of a mission-driven company that is disrupting the traditional food supply chain. We offer a competitive salary range of $121,500—$136,700 USD, along with a dynamic work environment that encourages creativity and collaboration. You will have the opportunity to work with a talented team of professionals who are passionate about making a difference in the food industry. We believe in empowering our employees to take ownership of their work and drive impactful results. Join us in our mission to deliver fresh, delicious meals to customers across North America.