About Klaviyo
The CRM platform for growth-focused B2C brands
Key Highlights
- Over 100,000 customers including Uncommon Goods & Chubbies
- $1B+ raised in funding with a $9.5B valuation
- Headquartered in Boston, MA with 1001+ employees
- Integrates marketing automation, analytics, and customer service
Klaviyo, headquartered in Boston, MA, is a leading CRM platform specifically designed for B2C brands. With over 100,000 customers, including notable names like Uncommon Goods and Chubbies, Klaviyo integrates marketing automation, analytics, and customer service into a single solution. The company ha...
🎁 Benefits
Klaviyo offers a comprehensive benefits package including private medical insurance, an employee stock purchase plan, company equity, generous parenta...
🌟 Culture
Klaviyo fosters a data-driven culture that emphasizes the integration of analytics and messaging to empower eCommerce brands. The company values innov...
Overview
Klaviyo is seeking a Senior Lead in Brand Marketing to shape and elevate the brand's presence as it grows. You'll collaborate with teams globally to deliver impactful brand campaigns. This role requires a strong background in brand strategy and creative execution.
Job Description
Who you are
You have a proven track record in brand marketing, ideally with 5+ years of experience leading campaigns that resonate with diverse audiences. You thrive on creativity and are not afraid to challenge conventions to create work that truly matters. Your ability to consume culture voraciously allows you to stay ahead of trends and understand what drives consumer engagement. You are a hands-on leader who enjoys collaborating with teams across the globe, leveraging their unique perspectives to enhance brand strategy. You believe in the power of data-informed decision-making and are eager to apply insights to drive brand awareness and growth. You are passionate about building a brand that stands out in a crowded marketplace and are excited about the opportunity to shape Klaviyo's narrative as it evolves into a household name.
Desirable
Experience in managing influencer programs and partnerships would be a plus, as well as familiarity with traditional and digital marketing channels. A background in data analytics can help you make informed decisions that align with the brand's goals. You are comfortable navigating the intersection of brand strategy and creative excellence, ensuring that all campaigns are not only innovative but also effective in achieving business objectives.
What you'll do
As the Senior Lead in Brand Marketing, you will take ownership of shaping Klaviyo's brand identity and strategy. You will work closely with various teams to develop and execute brand campaigns that drive awareness and engagement. Your role will involve crafting compelling narratives that resonate with our target audience, ensuring that every touchpoint reflects the brand's values and mission. You will lead initiatives that expand our presence through innovative channels, including influencer partnerships and experiential marketing. Collaborating with cross-functional teams, you will analyze campaign performance and leverage insights to refine strategies and maximize impact. You will also be responsible for mentoring and guiding team members, fostering a culture of creativity and collaboration within the marketing department.
What we offer
At Klaviyo, we offer a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work with a talented team that values diverse perspectives and experiences. We believe in empowering our employees to take ownership of their work and contribute to the company's success. Competitive compensation and benefits are part of our commitment to attracting and retaining top talent. Join us in shaping the future of Klaviyo and making a meaningful impact in the world of brand marketing.
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