About WHOOP
Unlocking human performance through health tracking
Key Highlights
- Headquartered in West Fens, Boston, MA
- Over 1,000 employees and $404.8 million in funding
- Unique subscription model for ongoing health data access
- Holistic health tracking including sleep and recovery metrics
WHOOP is a leading provider of wearable health and fitness devices, headquartered in West Fens, Boston, MA. With over 1,000 employees and $404.8 million in funding from investors like Accel and NextView Ventures, WHOOP focuses on optimizing human performance through continuous monitoring of recovery...
🎁 Benefits
WHOOP offers a flexible vacation policy, 18 weeks of paid parental leave, and a $500 annual wellness stipend. Employees also receive stock options, a ...
🌟 Culture
WHOOP fosters a culture centered around health optimization and data-driven insights. Their holistic approach to performance tracking, including metri...
Overview
WHOOP is hiring a Senior Brand Media Lead, Programmatic to execute their global programmatic brand media strategy. You'll work closely with regional marketing partners to optimize brand media campaigns. This role is based in Boston, MA.
Job Description
Who you are
You have a strong background in brand marketing, particularly in programmatic media strategies. With experience in executing data-driven campaigns, you understand how to scale brand awareness and affinity effectively. You are comfortable collaborating with cross-functional teams and regional marketing partners to achieve measurable brand impact. Your analytical mindset allows you to optimize campaigns based on performance metrics, ensuring efficient reach and engagement.
You thrive in a fast-paced environment and are eager to take on new challenges as WHOOP continues to grow globally. You possess excellent communication skills, enabling you to articulate strategies and collaborate effectively with various stakeholders. Your passion for health and performance aligns with WHOOP's mission, making you a great fit for the team.
What you'll do
As the Senior Brand Media Lead, Programmatic, you will support and execute WHOOP's global programmatic brand media strategy. This involves planning, launching, and optimizing brand media campaigns across different markets. You will work closely with regional marketing partners to ensure that campaigns are tailored to local audiences while maintaining a cohesive global brand message. Your role will also include analyzing campaign performance data to drive insights and improvements, ensuring that WHOOP's brand media efforts are impactful and efficient.
You will report directly to the Director of Brand Media, providing you with opportunities for mentorship and professional growth. This new role is crucial as WHOOP scales its brand presence, and you will play a key part in shaping the future of WHOOP's marketing initiatives. You will also be involved in strategizing for future campaigns, identifying new opportunities for brand engagement, and leveraging data to inform decision-making.
What we offer
WHOOP offers a dynamic work environment where you can contribute to a mission-driven company focused on unlocking human performance. You will have the chance to work with a talented team dedicated to innovation and excellence in brand marketing. As WHOOP continues to expand, you will have opportunities for career advancement and professional development. The Boston office provides a collaborative atmosphere where your ideas and contributions will be valued, and you will be part of a culture that encourages growth and creativity.
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