About Kyra
Empowering Gen Z through engaging digital media
Key Highlights
- London headquarters with a team of 21-100 employees
- $22.3 million in funding to support growth
- Focus on Gen Z engagement through TikTok and Instagram
- Flexible remote work model with 25 days vacation
Kyra is a London-based media company focused on empowering Gen Z creators through engaging digital content. With $22.3 million in funding, Kyra specializes in creating impactful media for brands on platforms like TikTok and Instagram, helping them connect with the youth market. The company employs a...
🎁 Benefits
Kyra offers a remote working model with flexible hours, 25 days of vacation plus 8 public holidays, and up to 4 weeks of paid wellness leave. Employee...
🌟 Culture
Kyra's culture is centered around understanding the unique preferences of Gen Z, fostering creativity and diversity. The company prioritizes a support...
Overview
Kyra is hiring a Senior Strategist to lead the development of platform-native campaign strategies for top beauty clients. You'll combine creative storytelling with measurable brand impact, collaborating with various teams to deliver effective campaigns.
Job Description
Who you are
You have a strong background in strategic campaign development, ideally with experience in influencer marketing and a passion for beauty and social culture. You excel at turning data into compelling narratives and translating client goals into creative concepts that resonate with audiences. Your ability to work cross-functionally with diverse teams is key to your success, as you collaborate closely with Client Solutions, Creative, Talent, Paid Media, and Business Development to craft impactful campaigns.
You are confident in your strategic thinking and possess a keen understanding of the creator economy, leveraging insights to drive campaign effectiveness. Your experience in managing end-to-end campaign strategies—from audience profiling to performance KPIs—sets you apart as a leader in this space. You thrive in environments where creativity meets data, and you are eager to push the boundaries of what creator content can achieve.
What you'll do
As a Senior Strategist at Kyra, you will lead the development of innovative campaign strategies that align with client objectives and resonate with target audiences. You will oversee the entire campaign lifecycle, from initial pitch to post-campaign analysis, ensuring that each campaign is not only visually stunning but also delivers measurable results. Your role will involve audience profiling, creator casting, and defining content formats and messaging that drive engagement.
You will collaborate with various internal teams to ensure that campaigns are executed flawlessly and meet performance expectations. Your strategic insights will guide the creative process, helping to shape bold concepts that leverage platforms like TikTok, Instagram, and YouTube. You will also be responsible for analyzing campaign performance and providing actionable recommendations for future initiatives, ensuring continuous improvement in campaign effectiveness.
What we offer
At Kyra, we are committed to fostering a culture of creativity and innovation. We offer a dynamic work environment where you can thrive and make a significant impact on the future of creator marketing. Our team is passionate about empowering creators and driving business success for our clients. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in shaping the future of influencer marketing and be part of a team that is dedicated to excellence and creativity.
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