About LaunchDarkly
Empowering software teams with feature management
Key Highlights
- Over 1,500 customers including IBM, Intuit, and Atlassian
- Raised $330.3 million in Series D funding
- Headquartered in Oakland, CA
- 501-1000 employees, focusing on B2B SaaS solutions
LaunchDarkly is a feature management platform that empowers software teams to control and deliver features with minimal risk. Headquartered in Oakland, CA, LaunchDarkly serves over 1,500 customers, including IBM, Intuit, and Atlassian. The company has raised $330.3 million in funding across several ...
🎁 Benefits
LaunchDarkly offers comprehensive health benefits including full vision, dental, and medical coverage. Employees enjoy a flexible schedule, healthy lu...
🌟 Culture
LaunchDarkly fosters a culture focused on innovation and efficiency, enabling teams to test new features with minimal disruption. The company emphasiz...
Marketing Operations • Senior
Skills & Technologies
Overview
LaunchDarkly is seeking a Senior Marketing Operations Manager to enhance campaign performance and lead management processes. You'll collaborate with various teams to ensure efficient campaign execution and pipeline generation. This role requires strong skills in marketing operations and data analysis.
Job Description
Who you are
You have 5+ years of experience in marketing operations, with a proven track record of managing end-to-end campaign processes. Your expertise in tools like HubSpot and Marketo allows you to streamline workflows and enhance campaign performance. You possess strong analytical skills, enabling you to derive insights from data and improve lead management strategies.
You are a collaborative team player who enjoys working with cross-functional teams, including Demand Generation, Sales, and Data teams. Your communication skills are top-notch, allowing you to convey operational insights effectively to stakeholders. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously.
Desirable
Experience with SQL and Google Analytics is a plus, as it helps you analyze campaign performance and optimize lead flow. Familiarity with CRM systems and marketing automation tools will further enhance your ability to drive results.
What you'll do
In this role, you will lead and own the campaign operations process, ensuring that campaigns are executed efficiently across all channels. You will partner with the Demand Generation team to translate marketing strategies into operational requirements, ensuring accuracy and consistency in campaign delivery. Your responsibilities will include overseeing lead management processes, from scoring and routing to enrichment and handoffs.
You will communicate operational insights and campaign performance metrics to leadership, helping to inform strategic decisions. By managing workflow design and operational governance, you will ensure that the GTM organization operates smoothly and effectively. Your role will also involve continuous improvement of data quality and lead flow accuracy, contributing to the overall health of the marketing pipeline.
What we offer
At LaunchDarkly, we value innovation and collaboration. You will have the opportunity to work with a talented team dedicated to driving marketing excellence. We offer competitive compensation and benefits, along with a flexible remote work environment. Join us in shaping the future of marketing operations and making a significant impact on our business growth.
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