About Lyft
The friendly ride-sharing alternative to Uber
Key Highlights
- Headquartered in San Francisco, CA
- Over 100 million rides completed
- $4.9 billion raised in funding
- Acquired PBSC Urban Solutions in 2022
Lyft, headquartered in San Francisco, CA, is a leading ride-sharing company focused on improving transportation experiences in the U.S. and Canada. With over 100 million rides completed and $4.9 billion raised in funding, Lyft aims to provide a more reliable and environmentally friendly alternative ...
🎁 Benefits
Lyft offers a comprehensive benefits package including unlimited paid time off for salaried employees, 15 days PTO for hourly team members, and 18 wee...
🌟 Culture
Lyft fosters a culture focused on reliability and friendliness, positioning itself as a greener alternative to Uber. The company emphasizes local oper...
Overview
Lyft is hiring a Director of Brand Marketing to lead critical brand initiatives for 2026. You'll drive strategy to enhance brand uniqueness and awareness across North America. This role requires strong leadership and strategic thinking skills.
Job Description
Who you are
You have extensive experience in brand marketing, ideally in a leadership role, where you've successfully driven brand strategy and campaign execution. Your ability to thrive in fast-paced environments means you can adapt quickly to changing market dynamics and company needs. You possess a strong understanding of creative storytelling and data-driven strategies, allowing you to effectively position brands in competitive landscapes. Collaboration is key for you; you enjoy working with cross-functional teams to achieve common goals and drive measurable business growth. You are a visionary thinker who can also execute tactical plans with excellence, ensuring that brand initiatives resonate with target audiences. Your leadership style fosters an inclusive environment where team members feel valued and empowered to contribute their best work.
What you'll do
In this role, you will lead the development and execution of Lyft's 2026 brand campaign, scaling it from regional pilots to a culturally fluent, category-defining platform. You will define and drive strategies to grow Top-of-Mind awareness and Brand Uniqueness scores in key priority markets across North America. Your responsibilities will include overseeing the rollout of Lyft's new Brand Identity system and executing high-impact strategies to win over habitual competitor users. You will collaborate deeply with creative, media, product, and regional teams to advance Lyft's challenger mindset. Your work will be pivotal in positioning Lyft as the preferred choice for riders, and you will report directly to the Chief Marketing Officer. Success in this role will require a blend of strategic vision and tactical execution, ensuring that all brand initiatives align with Lyft's overall mission and objectives.
What we offer
Lyft offers a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to lead significant brand initiatives that impact the company's growth and market presence. We value diversity and inclusion, and we strive to create a workplace where all team members can thrive. As part of our commitment to employee development, we provide resources and support for your professional growth. You will also have access to competitive compensation and benefits, which will be discussed during the hiring process.
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