Director Brand Marketing • Lead

Who you are

You have a proven track record of building and scaling brands in a digital-first, consumer tech environment — your storytelling ability is complemented by strong analytical skills that drive measurable business impact. You thrive in high-energy, high-impact environments and are adept at leading full-funnel marketing strategies that resonate with diverse audiences.

You possess deep expertise in brand positioning, voice, and messaging — crafting a clear, differentiated brand point of view is second nature to you. Your experience includes planning and executing 360° marketing campaigns that balance creativity with performance, ensuring that every initiative aligns with overarching business goals.

You are skilled in overseeing SEO, ASO, and other organic acquisition levers — driving sustainable traffic and engagement is a key focus for you. Your leadership extends to managing content strategy, PR, and corporate communications, where you build strong media and influencer networks that amplify brand presence.

You have a knack for mentoring high-performing teams — guiding your team members to success while collaborating closely with cross-functional partners in product, growth, and design is something you excel at. Your ability to navigate complex marketing landscapes allows you to lead go-to-market strategies for new launches effectively.

Desirable

Experience in high-growth fintech environments is a plus, as is a background in integrated marketing campaigns that leverage both traditional and digital channels. Familiarity with data-driven decision-making processes will enhance your ability to shape brand narratives that resonate with millions of customers.

What you'll do

In this role, you will define and refine Upstox's brand positioning, voice, and messaging — your insights will craft a clear, differentiated brand point of view that resonates across various channels. You will plan and execute comprehensive marketing campaigns that encompass ATL, digital, and organic strategies, ensuring a harmonious blend of creativity and performance.

You will lead go-to-market strategies for new product launches, overseeing everything from positioning and messaging to integrated campaigns that align with business objectives. Your expertise in SEO and ASO will be crucial in driving sustainable traffic and engagement, while your leadership in content strategy and PR will help build strong media and influencer networks.

Managing and mentoring a high-performing team will be a key aspect of your role — you will work closely with cross-functional partners in product, growth, and design to ensure that marketing initiatives are aligned with business goals. Your ability to thrive in a high-growth, high-velocity environment will be essential as you navigate the challenges of a rapidly evolving fintech landscape.

What we offer

At Upstox, you will have the opportunity to shape the brand narrative of one of India’s most exciting fintech companies. Your work will have a direct impact on millions of customers and the future of investing in India. We foster a culture that values creativity, ownership, and agility, providing you with the resources and support to excel in your role.