About Mandolin
Connecting artists and fans through live music experiences
Key Highlights
- Facilitated over 1,000 live streaming events
- Headquartered in Indianapolis, Indiana
- Partnerships with notable clients like Indianapolis Symphony Orchestra
- Growing team of 100+ employees
Mandolin is a digital platform that enhances the live music experience by connecting artists, venues, and fans. Based in Indianapolis, Indiana, Mandolin has facilitated over 1,000 live streaming events and partnered with notable clients such as the Indianapolis Symphony Orchestra and various local v...
π Benefits
Employees enjoy competitive salaries, equity options, flexible PTO, and a remote-friendly work policy, allowing for a healthy work-life balance....
π Culture
Mandolin fosters a culture that prioritizes creativity and innovation, encouraging employees to explore new ideas in the live music space while mainta...
Founding Marketer β’ Mid-Level
Skills & Technologies
Overview
Mandolin is hiring a Founding Marketer to define and execute their go-to-market strategy targeting large enterprise healthcare providers. You'll focus on Account-Based Marketing, content creation, and SEO to drive inbound interest. This role is pivotal for shaping the brand image and requires experience in marketing within the healthcare ecosystem.
Job Description
Who you are
You have a strong background in marketing, ideally with experience as a founding or first marketing hire at a startup. Familiarity with the healthcare ecosystem, including payers, providers, and specialty pharmacies, is essential. You are comfortable working on or marketing AI/ML products or platforms and possess fluency in design and no-code tools like Figma, Webflow, or Canva. Your mindset is scrappy and experimental, allowing you to iterate quickly and measure what works effectively.
What you'll do
As Mandolinβs first marketing hire, you will work closely with the leadership team to define and execute the go-to-market strategy across multiple channels. Your primary focus will be on designing and running Account-Based Marketing campaigns tailored to high-value healthcare accounts, including payers, providers, and specialty pharmacies. You will build scalable content systems, creating case studies, landing pages, blog posts, whitepapers, and pitch collateral to drive inbound interest. Additionally, you will optimize and manage SEO efforts to increase visibility and inbound pipeline for high-intent search traffic. Crafting crisp product messaging and positioning will be crucial to communicate our value to technical and operational buyers. You will also own marketing operations and analytics to ensure the effectiveness of all marketing initiatives.
What we offer
At Mandolin, you will be part of a mission-driven team that is transforming the healthcare landscape. We offer a competitive salary and the opportunity to grow into broader leadership roles depending on your interests. You will have the chance to make a significant impact on our brand and marketing strategy as we continue to grow and innovate in the healthcare sector.
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