Marketing Operations • Senior

Who you are

You have extensive experience in marketing operations, particularly with tools like Marketo and Salesforce — you've successfully managed marketing campaigns and understand the intricacies of lead generation processes. Your attention to detail ensures that all marketing operations run smoothly, from creating web forms to troubleshooting tracking issues. You are adept at defining and enforcing marketing processes, ensuring consistency across campaigns and programs.

You possess strong analytical skills, allowing you to report on email performance and campaign effectiveness — you can interpret data to make informed decisions that drive marketing success. Your collaborative nature enables you to partner effectively with regional marketing teams, aligning on shared definitions and templates to enhance overall marketing efforts.

What you'll do

As the Principal Marketing Operations Specialist, you will own the management of all marketing campaign efforts in Marketo — this includes creating and maintaining web forms, uploading lead lists, and troubleshooting any tracking issues that arise. You will also oversee email operations, which involves creating email templates, scheduling and sending emails, and reporting on their performance to optimize future campaigns.

In addition, you will define, document, and enforce marketing operations processes, including campaign naming conventions and data standards required for automation and reporting. Your role will be crucial in supporting and maintaining the B2B lead lifecycle in Marketo and Salesforce, ensuring accurate stage progression and reliable funnel reporting. You will work closely with regional marketing teams to drive alignment and ensure that all marketing initiatives are executed effectively.

What we offer

At Markforged, you will be part of a team that is revolutionizing the manufacturing industry through digital transformation. We offer a collaborative work environment where your contributions will directly impact our success. You will have the opportunity to work with cutting-edge technologies and be part of a company that values innovation and creativity. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of diverse backgrounds and perspectives.