Demand Generation • Mid-Level

Who you are

You have 5+ years of experience in demand generation or marketing roles, ideally within the enterprise sector. Your background includes designing and executing multi-channel marketing campaigns that drive engagement and conversion. You understand the nuances of enterprise buyer behavior and can tailor messaging to resonate with this audience. You are data-driven, using analytics to inform your strategies and optimize performance. Collaboration is key for you — you thrive in cross-functional teams, working closely with sales, content, and product teams to align on goals and messaging. You are familiar with tools like Google Analytics and have experience with SEO and ABM strategies. You are passionate about leveraging technology to improve marketing effectiveness and drive business growth.

Desirable

Experience with AI-powered solutions or process intelligence is a plus. Familiarity with marketing automation tools and CRM systems will help you excel in this role. You are comfortable managing budgets and measuring ROI on marketing initiatives. A background in content marketing and lead generation will further enhance your ability to create compelling campaigns that convert.

What you'll do

As the Demand Generation Manager, Enterprise at Mimica, you will be responsible for designing and running multi-channel demand programs that generate qualified leads. Your campaigns will include email marketing, paid social, retargeting, SEO, and account-based marketing (ABM). You will build and optimize lead nurture journeys to increase engagement and improve conversion rates, ensuring that potential customers move smoothly through the sales funnel. You will partner with the sales team to define ideal customer profiles (ICPs) and align on messaging that resonates with enterprise buyers. Collaborating with the Content Manager, you will ensure that all campaigns are supported by compelling assets such as landing pages, case studies, and webinars. You will analyze campaign performance and make data-driven decisions to refine strategies and maximize impact. Additionally, you will manage the marketing budget, ensuring that resources are allocated effectively to achieve the best results.

What we offer

Mimica offers a dynamic work environment where you can contribute to groundbreaking projects that shape the future of work. You will have the opportunity to work with a talented team dedicated to empowering enterprises through innovative solutions. We provide annual workaways and regular virtual and in-person socials to foster team bonding. Company-issued equipment will be provided for your work use, ensuring you have the tools you need to succeed. We encourage you to apply even if your experience doesn't match every requirement — we value diverse perspectives and backgrounds.