Demand Generation • Senior

Who you are

You have a proven track record in demand generation, with at least 5 years of experience in launching successful marketing campaigns that resonate with enterprise clients. Your strategic mindset allows you to connect high-level marketing strategies to actionable execution, ensuring that demand generation efforts are effective and measurable. You thrive in collaborative environments, working closely with cross-functional teams to align marketing initiatives with business objectives. Your expertise may include account-based marketing, where you have successfully defined positioning and shaped narratives that drive engagement and conversion. You are results-driven, always looking for ways to optimize campaigns and improve performance metrics. You understand the importance of data in decision-making and are comfortable using analytics to inform your strategies. You are adaptable and open to feedback, continuously seeking to improve your skills and the effectiveness of your marketing efforts.

What you'll do

In this role, you will define and execute demand generation strategies tailored for the North American market. You will lead the development of multi-channel marketing campaigns that engage and convert potential clients, focusing on building relationships with key stakeholders in enterprise businesses. You will collaborate with the Head of Marketing to align your strategies with overall business goals, ensuring that your initiatives support the company's growth objectives. You will analyze campaign performance, using data to refine your approach and maximize ROI. Your role will involve working closely with sales teams to ensure that marketing efforts are effectively supporting their outreach and engagement strategies. You will also be responsible for managing budgets and resources for demand generation initiatives, ensuring that all activities are executed efficiently and effectively. You will stay up-to-date with industry trends and best practices, bringing innovative ideas to the table that can enhance Adyen's marketing efforts.

What we offer

Adyen provides a dynamic work environment where you can thrive and grow your career. You will have the opportunity to work with a talented team of professionals who are passionate about financial technology and committed to delivering exceptional solutions for clients. We value in-person collaboration and offer a hybrid work model that allows for flexibility while maintaining strong team connections. You will receive competitive compensation and benefits, along with opportunities for professional development and career advancement. At Adyen, we believe in empowering our employees to take ownership of their careers and contribute to our mission of driving innovation in payment solutions.