About Nielsen
Transforming data into actionable insights for businesses
Key Highlights
- Headquartered in New York, NY with 40,000 employees
- Publicly traded with a valuation of approximately $5 billion
- Serves major clients like Procter & Gamble and Unilever
- Focuses on market measurement in media, retail, and advertising
Nielsen Holdings PLC is a leading global data and analytics company headquartered in New York, New York. With a workforce of approximately 40,000 employees, Nielsen provides insights into consumer behavior and media consumption, serving clients like Procter & Gamble and Unilever. The company went pu...
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Product Marketing Manager • Senior
Overview
Nielsen is hiring a Product Marketing Director to lead the go-to-market strategies for Gracenote products. You'll work closely with Product, Commercial, and MarComs stakeholders to drive revenue growth. This role requires expertise in product marketing and knowledge of the advertising ecosystem.
Job Description
Who you are
You have extensive experience in product marketing, ideally with a focus on the advertising ecosystem. Your expertise allows you to develop strategic product messaging that resonates with target audiences and drives go-to-market strategies effectively. You understand the nuances of contextual targeting and can communicate product value propositions clearly to various stakeholders.
You possess strong collaboration skills, enabling you to work closely with cross-functional teams including Product, Commercial, and MarComs. Your ability to educate the advertising ecosystem on the advantages of contextual targeting is a key asset. You are results-driven and have a track record of accelerating revenue growth through innovative marketing strategies.
What you'll do
In this role, you will be responsible for bringing Gracenote's products to market, focusing on contextual video data for advertisers, agencies, ad tech companies, and video publishers. You will create and execute comprehensive product marketing strategies, messaging, content, and campaigns that support business objectives. Your role will involve analyzing market trends and audience engagement to refine marketing approaches and ensure competitive positioning.
You will collaborate with various teams to ensure that product messaging aligns with overall business goals and resonates with target audiences. Your insights will help shape the marketing strategies that drive client decisions and deliver extraordinary results. You will also be tasked with measuring the effectiveness of marketing campaigns and making data-driven adjustments to optimize performance.
What we offer
At Nielsen, you will join a dynamic team committed to excellence and innovation in the media landscape. We provide a supportive environment where your contributions can make a significant impact. You will have the opportunity to work with talented professionals who are dedicated to capturing audience engagement and driving client success. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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