About Odeko
Empowering coffee shops with smart operations tools
Key Highlights
- 10,000+ small business customers across major US cities
- $369.2 million raised in Series D funding
- Saves customers 20% on inventory and 10 hours weekly
- Headquartered in Little Italy, New York, NY
Odeko is a leading operations partner for independent coffee shops and cafés, providing software that optimizes supply chain management and offers order-ahead functionality. Founded in 2019 and headquartered in Little Italy, New York, Odeko serves over 10,000 small businesses across major US cities....
🎁 Benefits
Odeko offers competitive salaries, equity options, flexible PTO, and a remote work policy that supports work-life balance. Employees also benefit from...
🌟 Culture
Odeko's culture emphasizes sustainability and efficiency, focusing on helping small businesses thrive while minimizing their environmental impact. The...
Skills & Technologies
Overview
Odeko is seeking a Paid Media Manager to lead their paid media strategy and execution. You'll manage channels like Meta and Google to drive qualified leads and revenue growth. This role requires expertise in digital marketing and data-driven optimization.
Job Description
Who you are
You have a strong background in digital marketing with at least 3-5 years of experience managing paid media campaigns across various platforms. Your expertise includes Google Ads and Facebook Ads, and you are comfortable analyzing data to optimize campaign performance. You understand audience segmentation and can create targeted strategies that drive engagement and conversions. You thrive in a hands-on role where you can blend creativity with analytical thinking to achieve business goals. You are a collaborative team player who enjoys working with cross-functional teams to align marketing strategies with overall business objectives. You are passionate about supporting small businesses and understand the unique challenges they face in the digital landscape.
Desirable
Experience with emerging advertising platforms is a plus, as is familiarity with tools like Google Analytics for tracking and reporting on campaign performance. A background in e-commerce or local business marketing can enhance your ability to connect with Odeko's mission of supporting neighborhood cafes and coffee shops.
What you'll do
As the Paid Media Manager at Odeko, you will take full ownership of our paid media strategy and execution. You will manage all paid acquisition channels, including Meta and Google, to drive qualified leads and direct revenue growth. Your role will involve inheriting programs currently managed by an external agency and transitioning this work in-house. You will oversee campaign builds, audience segmentation, and budget management, ensuring that all initiatives align with our business goals. You will analyze performance data to identify trends and insights, making data-driven decisions to optimize campaigns for maximum impact. You will collaborate closely with the marketing team to develop creative strategies that resonate with our target audience and enhance brand visibility. You will also be responsible for reporting on campaign performance and presenting findings to stakeholders, ensuring transparency and alignment across the organization.
What we offer
Odeko provides a supportive and inclusive work environment where you can thrive and grow your career. We offer competitive compensation, including opportunities for equity, and a comprehensive benefits package. You will be part of a diverse team that is passionate about making a difference in the lives of small business owners. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in our mission to champion neighborhood cafes and coffee shops through innovative technology.
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