About PadSplit
Affordable co-living solutions for working individuals
Key Highlights
- Raised $30 million from investors like Urban Innovation Fund
- Over 1,000 co-living rooms available across multiple cities
- Headquartered in Atlanta, Georgia
- Focused on financial independence through affordable housing
PadSplit, headquartered in Atlanta, Georgia, is transforming the affordable housing sector by offering co-living spaces designed for low-income workers. With over 1,000 rooms available across multiple cities, PadSplit aims to provide safe and affordable housing solutions while promoting financial in...
🎁 Benefits
Employees enjoy competitive salaries, equity options, flexible remote work policies, and generous paid time off (PTO)....
🌟 Culture
PadSplit fosters a mission-driven culture focused on social impact and community development, encouraging employees to engage in meaningful work that ...
Skills & Technologies
Overview
PadSplit is hiring a Director of Lifecycle Marketing to create data-driven strategies that enhance member and host engagement. You'll focus on optimizing the customer journey and driving impactful marketing initiatives. This role requires expertise in lifecycle marketing and a strong analytical mindset.
Job Description
Who you are
You are a seasoned lifecycle marketer with a proven track record in designing automated, personalized campaigns across multiple channels. With a strong analytical mindset, you have a passion for understanding customer behavior and using data to drive innovative strategies. You thrive in a collaborative, cross-functional environment and are motivated to lead initiatives that transform user engagement and retention at PadSplit.
You have experience in creating data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey. Your expertise lies in refining personalized communications and driving meaningful impact through promotions, referral programs, and notification initiatives. You understand the importance of leveraging data to inform your marketing decisions and are adept at using various tools to analyze customer interactions.
What you'll do
As the Director of Lifecycle Marketing, you will be responsible for scaling PadSplit's lifecycle marketing efforts. You will create and implement strategies that enhance member and host engagement, focusing on improving retention rates and optimizing the customer journey. Your role will involve refining personalized communications and driving impactful marketing initiatives that resonate with our audience.
You will collaborate closely with cross-functional teams to ensure that marketing strategies align with overall business goals. This includes working with product, sales, and customer success teams to develop integrated marketing campaigns that effectively communicate our value proposition. You will also analyze customer data to identify trends and insights that can inform future marketing strategies.
In addition, you will lead initiatives that transform user engagement and retention, utilizing your expertise in lifecycle marketing to create targeted campaigns that drive results. You will be responsible for measuring the effectiveness of marketing initiatives and making data-driven adjustments to optimize performance. Your analytical skills will be crucial in understanding customer behavior and tailoring marketing efforts accordingly.
What we offer
At PadSplit, we offer a fully remote work environment that allows you to balance your professional and personal life effectively. You will have the opportunity to work with a passionate team dedicated to making a meaningful impact in the housing sector. We value collaboration and innovation, encouraging you to bring your ideas to the table and contribute to our mission of transforming the way people access housing.
We provide competitive compensation and benefits, along with opportunities for professional growth and development. You will be part of a dynamic team that is committed to driving positive change and improving the lives of our members and hosts. Join us in our mission to create a better housing solution for everyone.
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