Digital Marketer • Senior

Who you are

You have a strong background in digital advertising and a passion for data-driven strategies — your experience has taught you how to turn complex data into actionable insights that drive partner success. You thrive in fast-paced environments and are not afraid to roll up your sleeves to ensure your partners achieve their goals. Your organizational skills and high energy make you a natural fit for a role that demands both creativity and analytical thinking.

You are proficient in using various digital advertising platforms, including Google Ads and Facebook Ads — your expertise allows you to optimize campaigns effectively and maximize ROI. You understand the nuances of different ecommerce marketplaces and how to tailor strategies to meet the unique needs of each platform. Your analytical mindset enables you to interpret data trends and adjust strategies accordingly, ensuring continuous improvement in performance.

You possess excellent communication skills, allowing you to collaborate effectively with cross-functional teams — whether it's working with data analysts to interpret results or coordinating with creative teams to develop compelling ad content, you excel in fostering teamwork. Your proactive approach ensures that you are always looking for new opportunities to enhance advertising strategies and drive growth.

You have a track record of managing multiple projects simultaneously while maintaining high standards of quality — your ability to prioritize tasks and meet deadlines is unmatched. You are detail-oriented and understand that the little things can make a big difference in the success of a campaign. Your hustle and determination set you apart from the competition.

Desirable

Experience with machine learning and AI in digital advertising would be a plus — you are eager to explore how these technologies can further enhance advertising effectiveness. Familiarity with ecommerce platforms like Amazon and Walmart.com is also beneficial, as it allows you to understand the broader context of your advertising strategies.

What you'll do

As a Senior Digital Advertising Strategist at Pattern, you will lead the transformation of our digital advertising team into a data-driven performance powerhouse. You will analyze vast amounts of data to identify trends and insights that can inform advertising strategies. Your role will involve optimizing campaigns across various platforms to ensure maximum visibility and engagement for our partners.

You will collaborate closely with other teams, including content management and logistics, to ensure that advertising strategies align with overall business objectives. Your insights will help shape the direction of our advertising efforts, and you will be responsible for presenting your findings to stakeholders and partners. You will also mentor junior team members, sharing your knowledge and expertise to help them grow in their roles.

Your day-to-day responsibilities will include monitoring campaign performance, adjusting strategies based on data analysis, and staying up-to-date with the latest trends in digital advertising. You will be expected to develop innovative advertising solutions that leverage our proprietary technology and AI capabilities, ensuring that our partners remain competitive in the ever-evolving ecommerce landscape.

What we offer

At Pattern, we prioritize employee experience and have been recognized as one of Newsweek’s Global Most Loved Workplaces®. You will be part of a dynamic team that values collaboration and innovation. We offer competitive compensation and benefits, along with opportunities for professional development and growth within the company. Join us in our mission to accelerate brands on global ecommerce marketplaces and make a significant impact in the industry.