Business Intelligence Analyst • Senior

Who you are

You have 6-10 years of experience in Business Intelligence or Analytics, ideally within a product-led or consumer-focused environment. Your analytical depth is complemented by a clear business mindset, allowing you to understand customer behavior across the product lifecycle. You thrive in fast-paced, ambiguous environments and focus on impact rather than just reporting. You are comfortable translating complex analyses into clear, actionable insights for non-technical stakeholders.

You possess strong skills in SQL and are familiar with data visualization tools like Tableau and Power BI. Your experience includes supporting experimentation and A/B testing by defining success metrics and analyzing outcomes. You are proactive in surfacing risks, anomalies, and opportunities using data-backed narratives, and you collaborate effectively with Data Engineering and Product teams to improve data quality and analytical readiness.

Desirable

Experience with Google Analytics and familiarity with customer behavior analysis will be advantageous. A background in defining, tracking, and evolving key metrics and north-star KPIs is also preferred. You are comfortable working with rich customer and behavioral data at scale and have a strong understanding of product metrics.

What you'll do

In this role, you will own and drive business and product insights across acquisition, engagement, retention, and monetization. You will partner with Product and Business teams to define, track, and evolve key metrics that guide strategic decisions. Your responsibilities will include performing deep-dive analyses on customer behavior, funnels, cohorts, and feature usage to identify growth and efficiency levers.

You will build and maintain dashboards, MIS, and self-serve reports that serve as a reliable source of truth for various stakeholders. Supporting experimentation and A/B testing will be a key part of your role, where you will define success metrics and analyze outcomes to inform future strategies. You will proactively surface risks and opportunities, using data-backed narratives to influence decision-making.

Collaboration will be essential as you work closely with Data Engineering and Product teams to improve data quality and tracking. You will translate complex analyses into clear insights that can be easily understood by non-technical stakeholders, ensuring that your findings drive actionable outcomes.

What we offer

This is a high-impact role that directly influences both business outcomes and product direction. You will have the opportunity to work with rich customer and behavioral data at scale, gaining direct exposure to leadership and strategic decision-making processes. Paytm fosters a data-driven culture, providing you with the scope to shape how insights are utilized within the organization. You will be part of a dynamic team that values collaboration and innovation, and you will have the chance to make a significant impact on the company's growth trajectory.