About Plaid
Empowering financial freedom through seamless APIs
Key Highlights
- Headquartered in SoMa, San Francisco, CA
- Over 12,000 financial institution integrations
- Serves 25% of North Americans with bank accounts
- $1.3 billion raised in Series D funding
Plaid is a leading fintech company headquartered in SoMa, San Francisco, CA, specializing in APIs that connect consumers with their financial institutions. With over 12,000 integrations across the US, Canada, the UK, and Europe, Plaid serves hundreds of applications like Venmo, Robinhood, and Coinba...
🎁 Benefits
Plaid offers comprehensive benefits including medical, dental, and life insurance, along with equity for full-time employees. Employees enjoy a monthl...
🌟 Culture
Plaid fosters a culture focused on empowering employees with ownership and flexibility. The company prioritizes innovation in fintech infrastructure, ...
Product Marketing Manager • Mid-Level
Overview
Plaid is hiring a Product Marketing Manager for their Payments team to drive go-to-market strategies and enhance product adoption. You'll collaborate with Product, Sales, and Marketing teams to shape product strategies. This role requires experience in product marketing and a strong understanding of the payments landscape.
Job Description
Who you are
You have a strong background in product marketing, ideally with experience in the payments sector. You understand the intricacies of go-to-market strategies and have a proven track record of driving product adoption and market success. Your ability to collaborate with cross-functional teams, including Product, Sales, and Marketing, sets you apart as a strategic thinker who can influence product direction based on customer feedback.
You are data-driven and can analyze market opportunities to define ideal customer profiles. Your communication skills are exceptional, allowing you to create compelling narratives that resonate with both internal stakeholders and external audiences. You thrive in a fast-paced environment and are passionate about empowering users to improve their financial lives through innovative products.
What you'll do
As a Product Marketing Manager for Payments at Plaid, you will own the go-to-market strategy for new and existing products. You will work closely with Product, Sales, and Growth teams to assess market opportunities and validate product-market fit. Your role will involve creating compelling marketing materials and narratives that effectively communicate the value of Plaid's payment solutions to various stakeholders, including billers, fintechs, and financial institutions.
You will be responsible for driving successful product launches and ensuring market adoption through targeted marketing campaigns. Collaborating with the Data team, you will analyze customer feedback and market trends to refine product strategies and enhance user experiences. Your insights will play a crucial role in shaping the future of payments at Plaid, as you help redefine how money moves across the financial ecosystem.
What we offer
Plaid offers a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to transforming the financial landscape. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower individuals and businesses to connect their financial accounts seamlessly.
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