Growth Marketing Lead • Lead

Who you are

You have a proven track record in growth marketing, with at least 5 years of experience in building and scaling user growth engines. Your expertise spans acquisition, activation, retention, and re-engagement strategies, and you thrive in data-driven environments where you can analyze performance metrics and optimize campaigns accordingly.

You are a strategic thinker who can seamlessly switch between high-level planning and hands-on execution. Your experience in performance marketing, lifecycle marketing, and SEO allows you to drive sustainable user and revenue growth across global markets. You are comfortable leading a lean but high-performing team, fostering collaboration and innovation.

You possess strong analytical skills, enabling you to conduct funnel analysis and derive actionable insights from data. Your ability to partner closely with Product, Business Development, and Data engineers ensures that marketing initiatives are aligned with broader company goals. You are passionate about the crypto space and understand the unique challenges and opportunities it presents.

Desirable

Experience in the crypto or fintech industry is a plus, as it gives you a deeper understanding of the market dynamics and user behavior. Familiarity with various marketing tools and platforms will enhance your ability to execute campaigns effectively.

What you'll do

As the Growth Marketing Lead at Flipster, you will be responsible for developing and executing a comprehensive growth strategy that encompasses all stages of the user journey. You will lead initiatives aimed at acquiring new users, activating them effectively, retaining them over time, and re-engaging those who may have lapsed. Your role will involve crafting performance marketing campaigns that resonate with target audiences and drive measurable results.

You will oversee lifecycle marketing efforts, ensuring that users receive timely and relevant communications that enhance their experience with Flipster. Your expertise in SEO will be crucial in optimizing content and driving organic traffic to the platform. You will analyze user behavior and campaign performance, using data to inform decisions and refine strategies.

Collaboration will be key in this role, as you will work closely with cross-functional teams, including Product and Business Development, to align marketing initiatives with product launches and business objectives. You will also manage a small team, providing guidance and support to help them achieve their goals and develop their skills.

What we offer

At Flipster, we believe in fostering a culture of innovation and collaboration. You will have the opportunity to work in a fast-paced environment where your contributions directly impact the growth of the company. We offer competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in shaping the future of crypto and making a meaningful impact in the industry.