About RAPP
Personalized marketing that connects brands and individuals
Key Highlights
- Headquartered in New York City with a global presence
- Over 1,500 employees dedicated to creative marketing
- Serves Fortune 500 clients across various industries
- Focus on data-driven marketing strategies and analytics
RAPP Worldwide is a global creative marketing agency headquartered in New York City, specializing in data-driven marketing strategies that engage customers on a personal level. With a workforce of over 1,500 employees, RAPP serves a diverse portfolio of clients, including Fortune 500 companies in se...
🎁 Benefits
RAPP offers competitive salaries, equity options, generous PTO policies, and flexible remote work arrangements to support work-life balance....
🌟 Culture
RAPP fosters a culture of creativity and innovation, encouraging employees to experiment with new ideas and technologies while prioritizing data-drive...
Skills & Technologies
Overview
RAPP is hiring a Business Analyst to join their Program Management team in Detroit. You'll ensure email campaigns meet business objectives and consumer needs while bridging the gap between stakeholders and development teams. This role requires strong analytical skills and experience in data-driven decision-making.
Job Description
Who you are
You have a strong background in business analysis, with experience in gathering requirements and creating detailed documentation. Your ability to communicate clearly with both business stakeholders and technical teams sets you apart, ensuring that projects align with business objectives and consumer needs. You thrive in collaborative environments and are passionate about leveraging data to drive decision-making.
You understand the importance of empathy in marketing and are committed to creating solutions that adapt to individual needs and behaviors. Your analytical mindset allows you to identify opportunities for improvement in email campaigns and other marketing initiatives. You are detail-oriented and have a knack for problem-solving, which helps you navigate complex project requirements.
What you'll do
As a Business Analyst at RAPP, you will play a crucial role in the Program Management team, ensuring that email campaigns meet both business objectives and technical requirements. You will gather and document requirements from various stakeholders, translating them into actionable insights for development teams. Your role will involve participating in quality assurance processes to ensure that deliverables meet the highest standards.
You will collaborate closely with data analysts and strategists to understand consumer needs and preferences, using this information to inform campaign strategies. Your ability to analyze data will help drive decisions that enhance customer engagement and satisfaction. You will also be responsible for monitoring campaign performance and providing insights for continuous improvement.
What we offer
At RAPP, we foster an inclusive workplace that emphasizes personal well-being and growth. You will be part of a dynamic team that values creativity and innovation, working alongside talented professionals from diverse backgrounds. We offer competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in our mission to activate growth with precision and empathy at scale.
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