RAPP

About RAPP

Personalized marketing that connects brands and individuals

🏢 Media, Marketing & Advertising👥 1K-5K📅 Founded 1965📍 New York, New York, United States

Key Highlights

  • Headquartered in New York City with a global presence
  • Over 1,500 employees dedicated to creative marketing
  • Serves Fortune 500 clients across various industries
  • Focus on data-driven marketing strategies and analytics

RAPP Worldwide is a global creative marketing agency headquartered in New York City, specializing in data-driven marketing strategies that engage customers on a personal level. With a workforce of over 1,500 employees, RAPP serves a diverse portfolio of clients, including Fortune 500 companies in se...

🎁 Benefits

RAPP offers competitive salaries, equity options, generous PTO policies, and flexible remote work arrangements to support work-life balance....

🌟 Culture

RAPP fosters a culture of creativity and innovation, encouraging employees to experiment with new ideas and technologies while prioritizing data-drive...

Overview

RAPP is seeking a Director, Analytics Enablement to lead the collection and activation of analytics data for client projects. This role involves providing consultation and technical solutions to meet measurement and reporting goals.

Job Description

Who you are

You have a strong background in analytics and data management, with experience in leading teams and projects that focus on data collection and activation. You understand the importance of precision in marketing and are passionate about leveraging data to drive client growth. Your ability to communicate complex technical concepts to non-technical stakeholders is a key strength, allowing you to bridge the gap between analytics and actionable insights. You thrive in collaborative environments and are committed to fostering an inclusive workplace that values individual contributions. You are detail-oriented and have a strategic mindset, enabling you to architect effective tracking systems that meet diverse client needs.

Desirable

Experience in a marketing agency or similar environment is a plus, as is familiarity with various analytics tools and platforms. A background in data science or a related field would enhance your ability to provide technical solutions and insights. You are adaptable and open to learning new technologies and methodologies that can improve analytics processes.

What you'll do

As the Director of Analytics Enablement, you will oversee the analytics strategy for RAPP's client projects, ensuring that data collection methods are robust and effective. You will work closely with data analysts and strategists to identify key metrics and develop tracking architectures that align with client objectives. Your role will involve documenting and maintaining tracking conventions and taxonomies, ensuring consistency across projects. You will provide consultation to teams on best practices for data activation and reporting, helping to translate data insights into actionable marketing strategies. Additionally, you will lead initiatives to enhance the analytics capabilities of the organization, fostering a culture of data-driven decision-making.

What we offer

At RAPP, you will be part of a dynamic team that values creativity and innovation. We offer a collaborative work environment where your contributions will directly impact client success. You will have opportunities for professional growth and development, with access to training and resources that support your career advancement. Our inclusive culture emphasizes personal well-being and work-life balance, ensuring that you can thrive both personally and professionally. Join us in our mission to activate growth with precision and empathy at scale.

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