Product Marketing Manager • Mid-Level

Who you are

You have a strong background in product marketing, particularly in the consumer finance or technology sectors — you understand how to connect with customers and drive product adoption in competitive markets. Your experience includes developing and executing go-to-market strategies that resonate with diverse audiences, especially in the context of emerging technologies like cryptocurrency.

You thrive in collaborative environments, working closely with cross-functional teams including product, creative, research, legal, and compliance — you know that successful marketing requires alignment across various stakeholders. Your analytical mindset allows you to leverage data to inform your marketing strategies and measure their effectiveness.

You are adaptable and comfortable navigating highly regulated environments — you understand the nuances of marketing financial products and can effectively communicate complex concepts to consumers. Your passion for democratizing finance aligns with Robinhood's mission, and you are excited about the opportunity to contribute to this cultural and financial shift.

Desirable

Experience in the cryptocurrency space is a plus, as is familiarity with European markets — you are eager to learn and grow in this rapidly evolving field. A background in digital marketing tools and techniques will help you excel in this role, as you will be responsible for driving awareness and engagement through various channels.

What you'll do

As the Product Marketing Manager for Robinhood's Crypto team, you will own the product marketing strategy for our offerings in Europe and future expansion markets. You will lead the development of go-to-market plans for new products and features, ensuring that our messaging is clear, compelling, and compliant with local regulations. Your role will involve conducting market research to understand customer needs and preferences, allowing you to tailor our marketing efforts effectively.

You will collaborate closely with product teams to ensure that our offerings meet customer expectations and regulatory requirements — your insights will help shape product development and positioning. Additionally, you will work with creative teams to develop marketing materials that resonate with our target audience, driving engagement and adoption.

You will analyze the performance of marketing campaigns and initiatives, using data to refine strategies and improve outcomes — your ability to interpret metrics will be crucial in demonstrating the impact of your work. You will also engage with customers to gather feedback and insights, ensuring that our marketing efforts are aligned with their needs and preferences.

What we offer

At Robinhood, you will be part of a mission-driven team that is dedicated to democratizing finance for all. We offer a collaborative work environment where your contributions will have a direct impact on our growth and success. You will have the opportunity to work on innovative products in the cryptocurrency space, helping to shape the future of finance.

We provide competitive compensation and benefits, along with opportunities for professional development and growth within the company. Our culture values diversity and inclusion, and we encourage you to bring your unique perspective to the team. Join us in making finance accessible to everyone.