Product Marketing Manager • Mid-Level

Who you are

You have a strong background in product marketing, ideally with experience in the media and entertainment sector. You understand how to position and package marketing products effectively, and you are results-driven, always looking for ways to maximize revenue potential. You thrive in collaborative environments and enjoy working with cross-functional teams to deliver impactful marketing strategies. You are comfortable analyzing market trends and consumer insights to inform your marketing decisions. You have excellent communication skills, allowing you to articulate complex ideas clearly and persuasively to various stakeholders. You are adaptable and can navigate the fast-paced nature of the media landscape, ensuring that your marketing initiatives align with the latest trends and consumer behaviors.

What you'll do

In this role, you will be responsible for supporting and scaling marketing products and programs with Media & Entertainment partners. You will define how these partner-driven solutions are positioned and packaged, ensuring they resonate with target audiences. You will collaborate closely with internal teams to develop marketing strategies that drive engagement and revenue. Your role will involve conducting market research to identify opportunities for growth and innovation within the advertising space. You will also work on creating compelling marketing materials that effectively communicate the value of Roku's advertising solutions. Additionally, you will analyze the performance of marketing initiatives, using data to refine strategies and improve outcomes. You will be a key player in advancing Roku's advertising brand positioning and ensuring that all marketing efforts align with the company's mission to enhance the TV streaming experience.

What we offer

At Roku, you will be part of a fast-growing public company where your contributions are valued from day one. We offer a collaborative work environment that encourages innovation and creativity. You will have the opportunity to work with a talented team of marketers, strategists, and designers who are passionate about transforming the TV ecosystem. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in making TV better for everyone and delighting millions of streamers around the world.