Business Intelligence Analyst • Senior

Who you are

You are a technically-minded Senior Analyst with a passion for the intersection of Data Modeling and Marketing Strategy. With a strong analytical mindset, you are not satisfied with just pulling numbers; you want to understand and architect the underlying logic that makes those numbers meaningful. You thrive in a collaborative environment, working closely with Lifecycle and Acquisition stakeholders to provide them with reliable insights into their impact on account creation and repeat bookings. Your experience in marketing analytics equips you to drive strategic decisions that enhance user engagement and retention.

You possess a solid foundation in SQL and are comfortable using Google Analytics to extract actionable insights from complex datasets. Your ability to communicate findings clearly to both technical and non-technical stakeholders sets you apart. You are detail-oriented and have a knack for identifying trends and patterns that can inform marketing strategies. You are also committed to fostering a diverse and inclusive workplace, aligning with Rover's mission to create a welcoming community for pet lovers.

What you'll do

In this role, you will be responsible for analyzing marketing data to inform strategic decisions that drive user acquisition and retention. You will collaborate with cross-functional teams to design and implement data models that provide insights into customer behavior and marketing effectiveness. Your work will involve creating dashboards and reports that visualize key performance indicators, enabling stakeholders to make informed decisions. You will also conduct A/B testing to evaluate the impact of marketing initiatives and optimize campaigns based on data-driven insights.

You will play a key role in ensuring that the marketing team has access to reliable data that reflects their impact on the business. This includes working closely with data engineers to ensure data quality and integrity. You will also mentor junior analysts, sharing your expertise in data analysis and marketing strategy. Your contributions will directly influence Rover's marketing efforts, helping to enhance the overall customer experience and drive growth.

What we offer

Rover.com offers a dynamic work environment where you can make a meaningful impact on the pet care industry. You will have the opportunity to work with a talented team of professionals who are passionate about pets and committed to delivering exceptional service. The company promotes a culture of collaboration and innovation, encouraging employees to share ideas and contribute to the company's mission. As a hybrid position, you will have the flexibility to work from home while also enjoying the camaraderie of the Barcelona office. We believe in supporting our employees' professional growth and offer opportunities for development and advancement within the company.