Product Marketing Manager • Senior

Who you are

You have 5+ years of experience in product marketing, particularly within B2B SaaS environments — you understand how to craft compelling narratives that resonate with target audiences and drive engagement. Your expertise in go-to-market strategies allows you to effectively position products in competitive landscapes, ensuring that sales teams have the tools they need to succeed. You are adept at collaborating with cross-functional teams, including sales and product management, to align messaging and drive product adoption. Your analytical mindset enables you to leverage data to inform marketing strategies and measure success.

Desirable

Experience in AI-driven products or predictive analytics is a plus — you understand the nuances of marketing technology solutions and can articulate their value to potential customers. Familiarity with revenue operations and sales engagement platforms will enhance your ability to contribute to the team’s objectives.

What you'll do

In this role, you will be responsible for developing and executing marketing strategies that highlight the unique value of the Sales Engagement Platform. You will collaborate closely with product management to understand product features and benefits, translating them into clear and compelling messaging for various channels. You will also work with the sales team to create sales enablement materials that empower them to effectively communicate the product's value proposition to prospects. Your role will involve conducting market research to identify trends and customer needs, ensuring that our marketing efforts are aligned with market demands.

You will lead the creation of marketing campaigns that drive awareness and adoption of the platform, utilizing various channels such as digital marketing, content marketing, and social media. You will analyze campaign performance and adjust strategies as needed to optimize results. Additionally, you will represent the voice of the customer in product discussions, providing insights that help shape future product development.

What we offer

SalesLoft provides a competitive compensation package, including a base salary range of $98,000 to $168,000 USD, along with performance bonuses and benefits. You will have the opportunity to work remotely, allowing for flexibility in your work environment. Joining our team means being part of a fast-growing company that is transforming the revenue landscape with innovative solutions. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be just what we need.