Product Marketing Manager • Senior

Who you are

You have a strong background in product marketing, particularly within the B2B sector, and a proven track record of developing successful marketing strategies that drive customer engagement and acquisition. With a passion for understanding customer needs, you excel at translating complex product features into compelling value propositions that resonate with target audiences. Your experience in SaaS marketing equips you with the insights necessary to navigate the competitive landscape and position products effectively. You thrive in collaborative environments, working closely with product management, sales, and customer success teams to refine messaging and ensure alignment across all marketing efforts. You are data-driven, utilizing market research and customer feedback to inform your strategies and decisions. You possess excellent communication skills, allowing you to articulate the product's value to both internal stakeholders and external customers.

What you'll do

In this role, you will lead the development and execution of strategic marketing plans that drive B2B customer acquisition and growth for Skillsoft’s platform. You will collaborate with cross-functional teams to create compelling messaging that differentiates our offerings in the marketplace. Your responsibilities will include conducting market research to shape the narrative around our products, developing go-to-market strategies, and ensuring that our marketing initiatives align with overall business objectives. You will also be responsible for analyzing the effectiveness of marketing campaigns and making data-driven adjustments to optimize performance. By leveraging your expertise in platform marketing, you will help position Skillsoft as a leader in workforce transformation. You will have the opportunity to influence product development based on customer insights and market trends, ensuring that our solutions meet the evolving needs of our clients. Your role will be pivotal in driving the success of our marketing efforts and contributing to the overall growth of the company.

What we offer

Skillsoft offers a dynamic work environment where you can make a significant impact on the future of learning. We provide competitive compensation and benefits, along with opportunities for professional development and growth within the company. You will be part of a collaborative team that values innovation and creativity, and you will have the chance to work on transformative projects that shape the learning experiences of individuals and organizations alike. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of every team member to contribute to our mission.