Lifecycle Marketing Manager • Mid-Level

Who you are

You are a detail-oriented Lifecycle Marketing Manager with a strong focus on executing and optimizing multi-channel communications. You thrive in a fast-paced environment and are driven by a passion for making a meaningful impact. Your adaptability allows you to embrace change and ambiguity with enthusiasm, and you possess a strong initiative that pushes you beyond just meeting targets.

You have experience in managing automated email programs and understand the importance of data-driven decision-making. Your ability to collaborate effectively with cross-functional teams, including engineering and design, is essential for success in this role. You are committed to continuous learning and professional growth, and you embody the core values of transparency, ownership, and customer focus.

What you'll do

In this role, you will execute, refine, and optimize multi-channel communications that help learners start, stick with, and succeed on DataCamp. You will partner with the Director of Lifecycle Marketing to develop campaign strategies while fully owning the execution of the test-learn-optimize roadmap. Your responsibilities will include managing the newsletter and blast calendar, ensuring that all communications are engaging and effective.

You will analyze campaign performance and user engagement metrics to inform future strategies, turning insights into actionable programs across email, mobile push, web push, and in-app notifications. Your hands-on approach will be crucial in driving user acquisition and retention, and you will work closely with the marketing team to align messaging and branding across all channels.

What we offer

DataCamp provides a supportive environment for professional growth, including access to a yearly learning budget for conferences and training. You will have the opportunity to participate in international company retreats, fostering a global team spirit. Additionally, we offer a yearly refreshment budget for your IT equipment to ensure you have the tools you need to succeed. Join a truly exceptional team and contribute to our mission of empowering learners with essential data and AI skills.