About Targetbase
Transforming data into compelling brand experiences
Key Highlights
- Part of Omnicom Group Inc. (NYSE: OMC)
- Headquartered in Irving, Texas with a global presence
- Specializes in marketing technology and analytics
- Serves clients through over 700 offices in 71 countries
Targetbase, headquartered in Irving, Texas, is a strategic communications agency specializing in marketing technology, business intelligence, and analytics. As part of the DAS Group of Companies under Omnicom Group Inc. (NYSE: OMC), Targetbase leverages consumer data to create impactful brand experi...
π Benefits
Targetbase offers competitive salaries, equity options, flexible PTO policies, and a remote work option to promote work-life balance. Employees also b...
π Culture
Targetbase fosters a culture that emphasizes data-driven decision-making and creative problem-solving. The agency values collaboration and encourages ...
Strategy & Operations β’ Lead
Targetbase β’ Raleigh
Overview
Targetbase is seeking a Director of Strategy to lead the strategic marketing direction for clients by leveraging data-driven insights. This role requires a minimum of 10 years of experience in consumer-centric marketing.
Job Description
Who you are
You have over 10 years of experience in consumer and strategic marketing, demonstrating a proven track record of managing and launching successful consumer-centric marketing initiatives. Your expertise in data-driven decision-making allows you to develop effective marketing strategies that align with client objectives and consumer insights. You are a subject matter expert in consumer-centric marketing, possessing a deep understanding of how to leverage data to enhance consumer engagement and drive profitable outcomes for clients.
You are exceptionally motivated and passionate about creating significant growth for your organization. Your ability to collaborate with multi-functional teams ensures that all strategic deliverables are met with excellence. You thrive in environments where you can contribute to the development of innovative solutions that enhance client relationships and drive revenue growth.
What you'll do
As the Director within the Strategy group, you will be responsible for the strategic deliverables for assigned projects, ensuring that all marketing strategies are aligned with consumer insights and competitive assessments. You will contribute to the development of effective marketing strategies that enhance consumer engagement and drive profitable outcomes for clients. Your role will involve collaborating with a multi-functional team to ensure that all service delivery is βon strategy.β
You will lead the design and sale of innovative solutions for existing clients, contributing to revenue growth through strategic marketing initiatives. Your expertise will guide the team in understanding client needs and delivering exceptional service that meets those needs effectively. You will also be responsible for mentoring and enabling team members to ensure they have the knowledge and skills necessary to deliver on strategic objectives.
What we offer
At Targetbase, we believe in the power of data-driven marketing to transform client outcomes. You will be part of a dynamic team that integrates technology, analytics, creative, digital, and strategy to create better consumer experiences. We offer a collaborative work environment where your contributions will directly impact our clients' success. Join us in our mission to leverage consumer insights for strategic marketing excellence.
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