
About Targetbase
Transforming data into compelling brand experiences
Key Highlights
- Part of Omnicom Group Inc. (NYSE: OMC)
- Headquartered in Irving, Texas with a global presence
- Specializes in marketing technology and analytics
- Serves clients through over 700 offices in 71 countries
Targetbase, headquartered in Irving, Texas, is a strategic communications agency specializing in marketing technology, business intelligence, and analytics. As part of the DAS Group of Companies under Omnicom Group Inc. (NYSE: OMC), Targetbase leverages consumer data to create impactful brand experi...
🎁 Benefits
Targetbase offers competitive salaries, equity options, flexible PTO policies, and a remote work option to promote work-life balance. Employees also b...
🌟 Culture
Targetbase fosters a culture that emphasizes data-driven decision-making and creative problem-solving. The agency values collaboration and encourages ...

Director • Lead
Targetbase • Irving - On-Site
Overview
Targetbase is hiring a Director of Strategy to lead the strategic marketing direction for clients. This role requires a strong background in consumer-centric marketing and over 10 years of experience in the field.
Job Description
Who you are
You have over 10 years of experience in consumer and strategic marketing, demonstrating a proven track record of managing and launching successful consumer-centric marketing initiatives. Your expertise in data-driven marketing allows you to leverage consumer insights effectively, ensuring that strategies align with client objectives and market demands. You are a subject matter expert in consumer-centric marketing, possessing a deep understanding of how to engage consumers and drive profitable outcomes for clients.
You are exceptionally motivated and passionate about creating significant growth for your organization. Your ability to collaborate with multi-functional teams ensures that all strategic deliverables are met with excellence. You thrive in environments where you can contribute to the development of innovative marketing strategies that resonate with consumers and enhance client relationships.
What you'll do
As the Director within the Strategy group, you will be responsible for the strategic deliverables for assigned projects, contributing to the overall marketing direction based on data-driven customer insights and competitive assessments. You will work closely with clients to develop effective marketing strategies that align with their business objectives. Your role will involve designing and selling innovative solutions to existing clients, ensuring that all service delivery is on strategy and meets the high standards expected by Targetbase.
You will lead a team of professionals, providing them with the knowledge and enablement necessary to execute marketing strategies effectively. Your leadership will be crucial in fostering a collaborative environment where creativity and strategic thinking can flourish. You will also be tasked with ensuring excellent service delivery to clients, which will involve regular communication and collaboration with various teams within the organization.
What we offer
At Targetbase, we believe in rewarding our employees for their hard work and dedication. You will have the opportunity to work in a dynamic environment where your contributions directly impact the success of our clients. We offer competitive compensation packages and a supportive culture that encourages professional growth and development. Join us in our mission to create better consumer experiences through innovative marketing strategies.
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