About Tide
Empowering SMEs with tailored financial solutions
Key Highlights
- Over 1 million customers globally, 650,000 in the UK
- $410 million raised in funding to date
- Headquartered in the City of London, UK
- Offers a range of accountancy tools alongside business accounts
Tide is a fintech company headquartered in the City of London, UK, dedicated to providing tailored financial services for SMEs. With over 1 million customers globally and 650,000 in the UK, Tide offers a range of products including business accounts and accountancy tools. The company has raised $410...
🎁 Benefits
Tide offers a comprehensive benefits package including 25 days of paid holiday leave, flexible working arrangements, and a personal development budget...
🌟 Culture
Tide's culture is centered around addressing the needs of underserved small businesses, providing fast and affordable financial solutions. With a focu...
Overview
Tide is seeking a Head of Customer Lifecycle Management to define and execute subscription programs aimed at maximizing revenue and customer lifetime value. This role requires strong analytical skills and experience in customer engagement strategies.
Job Description
Who you are
You have a proven track record in customer lifecycle management, with a focus on driving subscription revenue and enhancing customer lifetime value. Your analytical mindset allows you to leverage data to inform strategic decisions and optimize customer engagement. You thrive in a fast-paced environment and are passionate about helping SMEs succeed through innovative banking solutions.
You possess excellent communication skills, enabling you to collaborate effectively with cross-functional teams, including marketing, product, and customer support. Your experience in managing end-to-end customer engagement strategies has equipped you with the ability to identify opportunities for improvement and implement effective retention and win-back campaigns.
What you'll do
In this role, you will be responsible for defining and executing Tide's subscription programs, ensuring that they align with the company's mission to support SMEs. You will analyze customer data to drive insights that inform your strategies, focusing on maximizing subscription revenue and customer lifetime value. Your responsibilities will include managing all phases of the customer journey, from free-to-paid conversion to retention strategies.
You will collaborate closely with various teams to ensure that customer engagement initiatives are effectively implemented and monitored. Your analytical skills will be crucial in assessing the success of these programs and making data-driven adjustments as needed. You will also be tasked with developing innovative marketing strategies that resonate with our target audience and enhance their experience with Tide.
What we offer
At Tide, we offer a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a diverse team of professionals dedicated to transforming the small business banking market. We provide competitive compensation and benefits, along with opportunities for professional growth and development within the company. Join us in our mission to empower SMEs and make a meaningful impact in their businesses.
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