Brand Marketer • Senior

Who you are

You are an exceptional storyteller and community-builder with a passion for engaging audiences. With a strong background in social media strategy, you have experience developing and executing organic social media campaigns that build brand awareness and foster community engagement. You thrive in collaborative environments and have a knack for building authentic relationships with community members and partners. Your strategic thinking is complemented by your ability to use data and social listening tools to inform your approach while maintaining a human touch. You are a natural 'people person' who enjoys talking to users and understanding their needs. You have a proven track record of launching successful influencer marketing initiatives and creating compelling content that resonates with target audiences.

Desirable

Experience in the hospitality industry or with traveler-focused products is a plus. Familiarity with emerging social media platforms and trends will help you stay ahead of the curve in community engagement. You are comfortable working with external agencies and have a strong understanding of how to monitor and analyze social media activities to drive results.

What you'll do

In this foundational role, you will shape the social and community strategy for Navan's newest traveler-focused product. You will develop and execute an organic social media strategy across platforms such as Instagram, TikTok, and LinkedIn, ensuring that all content aligns with brand messaging and engages the traveler audience effectively. You will own the content calendar from ideation to execution, creating and sourcing compelling, on-brand content tied to product updates and user value. Additionally, you will partner with an external agency to build out the influencer marketing strategy, monitoring and analyzing all related activities to ensure success.

As the primary voice for this major new traveler product in online communities, you will proactively engage with users, fostering a positive and inclusive environment. You will identify and nurture key community members, creating events that spotlight partners in the hospitality industry. Your role will involve crafting engaging content, whether it's a tweet, video script, or community update, with clarity, wit, and empathy. You will collaborate closely with the product launch team and cross-functional partners to ensure a cohesive approach to community engagement.

What we offer

At TripActions, we value creativity and innovation. You will have the opportunity to shape the community approach from the ground up and make a significant impact on how we engage with travelers. We offer a collaborative work environment where your ideas are valued, and you can grow your skills in social media and community management. Join us in creating memorable experiences for our users and driving the success of our new traveler product.